Box Office: ‘Ender’s Game’ Deploys for $27 Million Weekend

"Ender’s Game" 77,991 mentions

Families should flock to 'Free Birds' as trio of openers make for a modest November kick-off

Kicking off what will be a busy month for Lionsgate, as well as for teens and twenty-somethings, Summit’s YA-adaptation “Ender’s Game” opens nationwide Friday at 3,407 domestic locations, tracking to gross in the mid-to-high $20 millions.

Expected to land in second place is Relativity Media’s 3D animated film “Free Birds,” which should earn between $16 million and $19 million, followed by Paramount’s holdover “Jackass Presents: Bad Grandpa” and CBS Films’ adult-skewing comedy “Last Vegas,” both of which are projected to gross around $15 million.

READ REVIEW: “Ender’s Game”

In limited release, Universal releases director Richard Curtis’s time travel romcom “About Time” at 175 North American locations. The aggressive platform is meant to build word-of-mouth before the pic’s nationwide expansion next weekend.

Other than a few standout performers such as “Gravity,” the month of October has been relatively sluggish. And while “Ender’s Game” may get the month off to a slow start, potential box office behemoths “Thor: The Dark World” and “The Hunger Games: Catching Fire” loom on the horizon.

SEE ALSO: ‘Hunger Games: Catching Fire’ on Track for Mega $150 Million-Plus Debut

For “Ender’s Game,” the projected $25 million-$28 million bow would be a decent enough start for Lionsgate, which financed roughly 20% of the film’s $110 million production budget. The majority of the pic’s pricetag was financed by Oddlot Entertainment and Digital Domain. Producers sold foreign rights to help mitigate risk.

Still, the film’s projected start looks meager, especially as an unfortunately-timed precursor to “Hunger Games.” It’s also modest considering Summit likely had much higher hopes tied to the broad fanbase of author Orson Scott Card’s 1985 source novel. The film adaptation stars Asa Butterfield, Harrison Ford, Ben Kingsley, Hailee Steinfeld, Viola Davis and Abigail Breslin.

PHOTOS: ‘Ender’s Game’ Premiere With Hailee Steinfeld, Asa Butterfield

Meanwhile, “Free Birds,” the first full-length animated feature for Dallas-based Reel FX and Relativity, cost $55 million to produce, a low budget for an animated film.

“Free Birds” will have the family market to itself, and it should dominate that demo until Disney’s “Frozen” bows over Thanksgiving weekend. By then, “Free Birds” will have played out domestically.

Also entering an underserved market for its core demo is “Last Vegas,” which based on appeal for 66-year-old-plus stars Robert De Niro, Kevin Kline, Morgan Freeman and Michael Douglas, should see strong playability with moviegoers over 50.

The $28 million-budgeted comedy has received mixed reviews, and CBS Films has focused its marketing spend on the film’s lighter elements hoping to position it as an adult crowdpleaser.

Targeting the arthouse crowd, Focus Features’ well-reviewed “Dallas Buyers Club,” starring Matthew McConaughey, Jared Leto and Jennifer Garner, bows limited at six locations on Friday.

And coming off a successful limited bow last weekend, IFC Films’ controversial NC-17-rated lesbian drama “Blue Is the Warmest Color” expands to 37 engagements in 10 additional markets. Heavy media attention followed IFC Center’s decision to allow teens to see the film.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 4

Leave a Reply

4 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Julian Hill says:

    “Blue is the Warmest Color” is “controversial” yet you say nothing about the massive controversy surrounding Orson Scott Card, the racist, xenophobic, homophobic creator of Ender’s Game, a narrative that involves a young boy being drilled by a military complex to stand up and fight against an army of “buggers”? F–k you and your corporate connections, Variety.

  2. Mel Smith says:

    Hopefully ENDERS will make a “jackass” out of Bad Grandpa.

  3. BG is Boxoffice Gold again this week says:

    BAD GRANDPA is averaging close to $3million a day for Monday and Tuesday and still getting great buzz. Its weekend take is going to be closer to $20 million if not slightly over. As you have already stated, the buzz on the new releases is very soft. This weekend’s new films, Ender’s Game and Free Birds will underwhelm. Free Birds is this month’s Turbo, but on an even lower scale. If both Ender and Birds underperform significantly, given the tepid interest both have generated in early ticket sales, it’s a possibility that Bad Grandpa repeats at number one and plays well throughout he month. November, for the most part, is looking every bit as weak as the summer was with its string of flops and one hit wonders.

    • Sam says:

      I still think Enders game will be number one. It really doesn’t matter where bad grandpa places, it’s already made its money back

More Film News from Variety

Loading