CinemaCon: Boomers Keeping Filmgoing Buoyant, Says Researcher

CinemaCon: Boomers Keeping Filmgoing Buoyant, Says

Paura: 'We have not stopped going to the movies'

A leading movie industry researcher urged exhibitors to pay more attention to baby boomers, at CinemaCon on Tuesday.

“We have not stopped going to the movies,” said Catherine Paura, chief of Capstone Global Marketing and Research Group. “Young people – because of technology, because of the different ways they can entertain themselves – are not as habituated to going to the movies as the older generation.”

Paura, co-founder and co-CEO of the National Research Group, delivered a speech titled “Moviegoing in the 21st Century: A Look at the Evolution of the Average American Moviegoer,” at the confab’s opening event.

She said those born between 1946 and 1964 have a strong sense of identification with moviegoing. “We feel as if we invented going to the movies,” she added. “It’s a part of who we are.”

Paura noted that the strong start last weekend for Warner Bros./Legendary Pictures baseball biopic “42” also underscored the importance of the female demo, which comprised 52% of the opening frame’s audience.

She noted that women are far more  likely than men to go with their friends to multiplexes and suggested that theaters would do well to sell concessions such as expresso coffee and wine that are aimed at the older demo.

Paura also urged the business to pay far more attention to trailers, calling them the most important aspect of promoting a film because they are  increasingly  viewed online.

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  1. Spassky says:

    Gag me. You cant just pick and choose what the boomers hath wrought. Your generation invented hyper violence– remember boomers are also the me generation, which produced the cultural bloodbath that was the seventies and eighties. The only thing boomers did was self-exceptionalize to the point of making quality seem confined to you and you alone, which in my opinion is just as damaging to our culture. But you guys invented cultural idealism, so i dont know what im talking about, right?

  2. Kenmandu says:

    Well, the Boomers did invent a new level of consciousness that led to the acceleration of knowledge, taste, compassion, and invention–So, I guess we did invent that’s worth-while today. What followed is boring comic book stories ad 9nfinitum with their shallow redundancy and porno-violent horror from talentless young hacks.

  3. contessa12 says:

    Ya think? Hollywood should be making more films with a plot and real actors and actresses, not just so so talent the “suits” call stars. For every movie I see, there are 3-4 trailers my group all say ” I’ll pass” on that one! When there are good films in e theaters, we go! They have 3 film festivals in Scottsdale/Phoenix and we all go and marathon it! I’ve seen as ,any as 4 films in a day! You make some good films and we will come.

  4. spassky says:

    “We feel as if we invented going to the movies,” she added. “It’s a part of who we are.”

    Boomers invented everything, RIGHT? 8-)

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