Average Ticket Price Up Just 2 Cents in First Quarter of 2013

Identity Thief

Stateside box office, attendance down 11% so far this year

Moviegoers paid roughly the same to go to the movies as they did a year ago with the average ticket price in the first quarter up just two cents from the same time last year to $7.94 per ticket.

In 2012, the average cost of ducats settled at $7.96, up from $7.93 in 2011, according to the National Assn. of Theater Owners.

Box office so far this year is down approximately 11%, a slight improvement from a couple of weeks ago, when the first quarter ended with a 12% year-over-year deficit. Attendance is down comparably from 2012.

Bizzers attribute the downturn to a lack of product diversity in the first quarter, with too many R-rated films and not enough family fare.

Still, Universal’s R-rated “Identity Thief” is this year’s most surprising top grosser, with $132 million domestically. Disney’s “Oz the Great and Powerful” is the highest-grossing pic so far, at $224 million, followed by Fox-DreamWorks Animation’s “The Croods,” with nearly $155 million.

The industry is looking to the summer to help turn the B.O. tide, with plenty of sure-fire bets like “Iron Man 3,” “Man of Steel” and “Star Trek Into Darkness.” However, there are also lots of big-budget risks, including “Pacific Rim,” “World War Z” and “The Lone Ranger.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. JUMP! says:

    $11 per ticket here in Orlando, FL – up .50 at Regal and AMC. Where is Variety getting their average ticket prices?

More Film News from Variety