AFM: Weinstein Co. Spellbound 'Magic Snowflake'

Shingle snaps up domestic rights to Gaumont’s animated sequel to smash 'Santa’s Apprentice'

The Weinstein Co. has acquired all North American and U.K. rights to “The Magic Snowflake,” the sequel to the successful Christmas toon tale “Santa’s Apprentice,” from Gaumont.

Deal was inked in the run-up to the AFM, which kicks off today.

Produced by Gaumont Animation, the French major’s division dedicated to kid vid, “Snowflake” reunites “Santa’s Apprentice” helmer Luc Vinciguerra with its scribe Alexandre Reverend.

The fable follows the journey of Nicolas, trained to replace Santa in the first opus, experiences a major crisis and is replaced by a more experienced Santa. To get his job back he must regain the innocence of his childhood.

TWC had acquired North American and U.K. rights to “Santa’s Apprentice” in 2010. That film had its world premiere at the Annecy fest and was released in France by Gaumont, grossing some €7 million ($9.6 million).

Gaumont’s international sales team — Yohann Comte and Adeline Falampin and led by Cecile Gaget — will host the world premiere of “Snowflake” today at AFM. “Snowflake” will be released Nov. 20 in France.

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