AFM: IFT Boosts Marketing as Emma Watson’s ‘Your Voice in My Head’ Looms

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Courtesy of AFM

Janowski to oversee 'Cymbeline,' 'Exists'

In a pre-American Film Market move, International Film Trust has appointed Marcin Janowski as head of international marketing and publicity.

He will represent the 6-month-old sales company  — a venture between Benaroya Pictures and Miscellaneous Entertainment — at AFM and oversee marketing strategies and creative campaigns for the IFT titles including Eduardo Sanchez’s thriller “Exists”; “Cymbeline,” starring Ethan Hawke, Ed Harris and Milla Jovovich; and Emma Watson drama “Your Voice in My Head.”

Janowski oversaw international marketing and publicity for Red Granite International, where he worked on Martin Scorsese’s “The Wolf of Wall Street” and Scott Cooper’s “Out of the Furnace.”

He was also director of international marketing and publicity at Nu Image/Millennium Films and worked on both “Expendables” and “Olympus Has Fallen.”

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  1. Frank W says:

    Putting American Film Market on notice that I’ve been using AFM as a shortcut to my artist name for at least 15 years and I am in no way trying to infringe on your trademark because I’ve never heard of you until this week and saw the logo shown here first time today. So don’t pull lawyerly bullshit on me like ICM did to a friend when they tried to say his web address for his company in the mid 90s, Internet Creators of Miami, infringed upon their “well known and respected company’s trademark” when it didn’t. IC-M wouldn’t confuse a fly and only people within the industry and read People Magazine even knew who ICM was. He only used the initials for the website and that was back in the day that short initial domains were de rigueur. He was dissatisfied with it anyway and abandoned it a month later.

    Also there is more than one Miami company with these initials, too. I even abandoned one logo I had used for years because a bath company started using the same style “F” in the middle, though I had it first.

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