AFM: $100 Million Fund for Family Programming Launched, Aimed at China

AFM American Film Market Placeholder

Fund seeks globalization of family brands

Dasym Media, headed by entertainment industry veterans Steve Waterman, Bruce Stein and Charlie Coker, has launched a $100 million multi-media kids and family property fund specifically geared toward the booming Chinese market.

The fund, announced during the American Film Market, is aimed at global commercialization of feature films, TV, Internet, gaming, live shows and all forms of merchandising focusing on family entertainment. Daysm’s affiliate Exclusive Media will handle international rights sales.

“There are many fabulous family brands out there that our fund will partner with to ensure that they are appreciated in a broad media and product context,” said Coker. “Our goal is to strategically maximize the reach of our entertainment properties and fully realize their value across multiple media, mediums and geographies, especially the untapped opportunities emerging in China today.”

Waterman, an exec producer on the three “Alvin and the Chipmunks” films, said, “With the right property, the family entertainment business is one that has expansive opportunities in all media formats.”

Stein, a former Mattel and Hasbro executive, said, “We match properties with the optimum, most efficient media for launch, and then use new marketing and consumer product models to optimize the brand’s value to audiences, consumers and retailers alike.”

Dasym Media will partner on the capital raise with JP Morgan’s Entertainment Industries Group, headed by David Shaheen. JP Morgan will also provide a credit facility to the fund.

Dasym is part of Dasym Investment Strategies (formerly Cyrte Investments) and based in the Netherlands. Its portrfolio includes Exclusive Media, Endemol and Zodiak Media.

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