The American Film Institute has tapped veteran marketing exec Liza deVilla Ameen for the newly created post of chief marketing officer.

AFI selected Ameen following a national search. She served as AFI’s chief communications officer from 2002 to 2004 and will be a member of  the senior management team.

Ameen will head the organization’s national marketing-communications strategies, aiming to reinforce the importance of American film around the world.

“We set out to find an effective marketing leader who will articulate the relevance of the moving image as an art form, and we found her in AFI’s proud past,” said Bob Gazzale, president and CEO.

Ameen has worked for Universal Music Group, participating in the industry’s response to online piracy, parental warning labels and artist rights. She also handled global brand marketing and corporate PR for the Hard Rock Cafe and community affairs for the Washington Post.

Her non-profit experience includes the Natural History Museum of Los Angeles and her most recent post at the Annenberg Foundation.

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