'Road Hard' to begin shooting in December
Adam Carolla, who launched his entertainment career as a stand-up comic, has raised $1.36 million via a crowdfunding campaign for a feature film set in the world of comedy clubs.
Carolla, who is using Donald Trump’s Fund Anything site, will write, direct and star in “Road Hard” with plans to begin shooting in December. Story will center on a former standup-turned-sitcom-star who is forced to return to the road after a divorce and the cancellation of his show.
Carolla told Variety that Illeana Douglas, Larry Miller and Phil Rosenthal have been cast and that a host of stand-ups will appear in the film. Kevin Hench, who co-wrote Carolla’s “The Hammer,” will be co-directing and co-writing.
Carolla’s movie campaign reached its $1 million dollar goal in less than 30 days and had hit $1.36 million as of 6 p.m. PDT Monday, the final day of the campaign. The final number was $1,415,433.
The campaign included such items as inclusion of a supporter’s name in the end credits for $20, which received 827 pledges; a promise by Carolla to follow a supporter on Twitter for a year for $65, which received 89 pledges; an associate producer credit for $5,000, which received three pledges; and for $15,000, a private party with Carolla performing at a supporter’s residence, which attracted two pledges.
“At no extra charge, I’ll drink your liquor, devour your food and hit on your women,” he said on the site. “I’ll throw in two tickets to the Red Carpet premier and After Party of your choice. I’ve never done this before but I really want to get this movie made.”
Carolla said he’s planning to finish the film by spring and take it to festivals. “The Hammer” premiered in 2007 at Tribeca.
Carolla began performing stand-up in the 1980s and co-hosted the radio call-in show “Loveline” from 1995 to 2005. He also hosted “The Man Show,” performed stints on “Celebrity Apprentice” and “Dancing with the Stars,” and recently signed with Spike TV for his “Catch a Contractor” series.
He also hosts “The Adam Carolla Show” as a podcast.
“I never liked stand-up and I wasn’t very good at it,” he told Variety. “When older comedians say that they have gotten back into because they miss the live performance, the truthful answer is that they probably have gotten a divorce and need to do it to for the money.”
The “Road Hard” campaign has taken in slightly more than Spike Lee’s Kickstarter campaign, which is supporting Lee’s film about humans who are addicted to blood and ends Wednesday.