'Scary Movie 5' expected to haunt high teens
Box office should continue its comeback this weekend with a pair of wide releases — Warner Bros.-Legendary Pictures’ “42” and the Weinstein Co.’s “Scary Movie 5” — sliding into home each with a potential high-teen, low-$20 million domestic opening.
Warner’s Jackie Robinson baseball biopic appears to have the edge, with stronger family appeal; “Scary Movie 5” has more teen interest, however. Both are rated PG-13.
The horserace for No. 1 is good news for business overall: This time last year saw a similar playing field, boosted by “The Hunger Games” — the only film to gross north of $20 million — in its fourth frame. Fox’s “The Three Stooges” debuted to $17 million, while Lionsgate’s “The Cabin in the Woods” scored almost a $15 million opening.
As for top holdovers this weekend, Fox-DreamWorks Animation’s “The Croods” likely will surpass Paramount’s “G.I. Joe: Retaliation,” both of which should gross in the low-to-mid teens. Meanwhile, expect Sony’s “Evil Dead” remake to fall steeply in its second frame. Pic has tallied $30.7 million in six days.
“Croods” so far has earned more than $128 million domestically; “G.I. Joe” will reach nine figures through Sunday.
The domestic prospects for “42” are boosted by interest from African-Americans and Hispanics. The film, which launches at 3,002 locations, chronicles the life of Robinson, played by Chadwick Boseman, and his signing with the Brooklyn Dodgers. Harrison Ford co-stars as Dodgers’ team executive Branch Rickey.
It’s been seven years since the last “Scary Movie,” which opened this same weekend with $40 million. The newest spoof installment won’t get anywhere near that — perhaps not even cumulatively, since the “Scary Movie” pics generally don’t gross more than twice their openings. The franchise always assembles a motley crew of stars: This installment is no exception, with Charlie Sheen, Ashley Tisdale and Lindsay Lohan, who recently was grilled on “David Letterman” regarding her impending rehab stint.
“Scary Movie 5,” bowing at 3,402 domestic sites, also should draw an ethnically-diverse crowd; the $19 million-budgeted pic will attract a mostly under-25 turnout.
Magnolia Pictures launches Terrence Malick’s “To the Wonder” at 17 theaters.
Broadening this weekend are Focus Features’ “The Place Beyond the Pines” to 514 playdates (up from 30) and Fox Searchlight’s “Trance,” which expands to 438, from four last weekend.
Film (Distributor): Locations
- Scary Movie 5 (Weinstein): 3,402
- 42 (WB): 3,002
- Not Today (Freestyle): 41
- To the Wonder (Magnolia): 17
- Disconnect (LD): 15
- The Angel’s Share (IFC): 3
- Trance (Fox Searchlight): 4-438
- The Place Beyond the Pines (Focus): 30-514