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Seeking to replace face-to-face sales meetings, RightsTrade is gearing up by tapping veteran sales exec Steven Polster as its CEO.

The recently launched online platform for film, television and digital rights licensing made the announcement ahead of TV mart Mipcom, which kicks off next week, and the American Film Market, which runs from Nov. 6 to 13.

RightsTrade, a unit of content management specialist FilmTrack, is attempting to carve out a niche in the sales business.  Polster will be responsible for overseeing RightsTrade’s services, such as its Screening Room platform, which has attracted more than 1200 buyers in its beta stage including Voltage Pictures, Svensk Filmindustri and Arclight Films.

Polster was most recently responsible for international licensing and distribution activities at Miramax. He also held posts at Technicolor, Paramount Home Entertainment International and Mattel.

“RightsTrade is poised to become the leading online marketplace for film and TV rights,” said RightsTrade co-founder and board member Jason Kassin, who is also CEO of FilmTrack. “Steven’s deep international sales, marketing and leadership experience makes him a perfect fit for RightsTrade as we position the company for its next stage of growth.”

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