Dear Fear, Sitges Film Fest

Barcelona company to produce ‘Once Upon a Time in Jerusalem’

SITGES – Having unveiled its first production, “Asmodexia” at Cannes, production-distribution house Ms Entertainment, the latest entrant on Barcelona’s vibrant genre scene, is launching Dear Fear, a dedicated worldwide interactive fantasy/genre VOD platform.

In a separate move, Ms Productions has also confirmed a second feature production, David Munoz’ and Adrian Cardona’s biblical genre comedy, “Fist of Jesus, Once Upon a Time in Jerusalem.”

Created and designed by Ms Productions owner Emili Pons, the VOD site Dear Fear will launch Feb. 2014, designed by David Alvarez, head of Dear Fear’s experiences and applications department. It will in-house and third-party short films, mixed with vidgames center, apps, tests and comment spaces, targeting worldwide clients and content from all around the world, said Mike Hostench, also Sitges Festival deputy director, who is aiding Ms Productions with contacts in English-speaking markets.

Key target markets for Dear Fear include the U.S., Canada, Japan, South Korea, Germany, Spain and Colombia, Pons said in a presentation at the Sitges Festival.

“Once Upon a Time” follows up the duo’s multi-prized, 15-minute “Fist of Jesus.”

Kudos include best international short at the 33rd Rome Fantastic Film Festival, Scotland’s Dead by Dawn Horror Festival and Brazil’s Riofan 2013, plus nine audience awards, spread between Spain, Switzerland, Sweden, Germany and the Los Angeles’ 2nd Phenom Film Fest.

Written by Munoz, “Fist” received three million Internet impacts. The short depicts a just-starting-on-the-job Jesus mucking up Lazarus’ return from the dead, sparking a zombie outbreak and a bloodbath as Jesus, soon warming to the task, chomps through the walking dead with a miraculously fortified swordfish.

Presenting a teaser at Sitges, Munoz called the feature spinoff “Once Upon a Time” “’Mad Max meets the New Testament.” Echoing biblical events, it will “portray the most humane Jesus Christ ever seen on the big screen,” Hostench said.

Acquired by XYZ Films for North America, Hostench said, “Asmodexia,” relating five days in the lives of an exorcist and his grand-daughter, has now wrapped principal photography and is in post-production. Director Marc Carrete and Hostench penned the screenplay.

“Asmodexia” and “Once” will be put through traditional distribution channels, Hostench added.

Ms Entertainment’s in-house production line allows it to work different horror subgenres, a flexibility in formats, and a constant updating of Dear Fear, Pons said.

He added that it will also enhance Ms’ ability to react to new production trends and changing audience tastes, and the possibility of producing ad hoc content for brands and advertisers.

Emilio Mayorga contributed to this article

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