Sabrina Ironside to Manage Paramount’s Film Brands

Paramount Pictures has tapped Sabrina Ironside to serve as senior VP of brand management.

Ironside will oversee Paramount’s film branding activities with retailers, including consumer products and theatrical and home media windows. She will also develop brand strategies for Paramount’s new animation division.

“In the management of our many existing film franchises, and the development of brand strategies for future film product, Sabrina will play a key role on the Paramount team,” said LeeAnne Stables, Paramount’s president of consumer products & exec VP, worldwide marketing partnerships.

Ironside recently served as VP of worldwide marketing for Wild Brain Entertainment, where she managed family entertainment brands such as “Yo Gabba Gabba!.”  She also spent 10 years handling marketing and licensing for 20th Century Fox and News Corp., notably overseeing corporate and promotional partnerships with Nestle, Intel, Procter & Gamble, Pepsi, Frito-Lay and Burger King for shows such as “The Simpsons.”

More Biz

  • Loveless Movie Wild Bunch

    Once-Powerful Indie Player Wild Bunch Seeks a White Knight

    Paramount Pictures has tapped Sabrina Ironside to serve as senior VP of brand management. Ironside will oversee Paramount’s film branding activities with retailers, including consumer products and theatrical and home media windows. She will also develop brand strategies for Paramount’s new animation division. “In the management of our many existing film franchises, and the development […]

  • (L-R) Jodi Kantor and Megan Twohey

    How New York Times Reporters Broke Hollywood's Biggest Sexual Harassment Story

    Paramount Pictures has tapped Sabrina Ironside to serve as senior VP of brand management. Ironside will oversee Paramount’s film branding activities with retailers, including consumer products and theatrical and home media windows. She will also develop brand strategies for Paramount’s new animation division. “In the management of our many existing film franchises, and the development […]

  • Roman Polanski

    LAPD Investigating Allegations Against Roman Polanski, Case Cannot Be Prosecuted

    Paramount Pictures has tapped Sabrina Ironside to serve as senior VP of brand management. Ironside will oversee Paramount’s film branding activities with retailers, including consumer products and theatrical and home media windows. She will also develop brand strategies for Paramount’s new animation division. “In the management of our many existing film franchises, and the development […]

  • Democratic candidate for U.S. Senate Doug

    Celebrities Celebrate Doug Jones' Senate Win: 'This Is A Pretty Good Night'

    Paramount Pictures has tapped Sabrina Ironside to serve as senior VP of brand management. Ironside will oversee Paramount’s film branding activities with retailers, including consumer products and theatrical and home media windows. She will also develop brand strategies for Paramount’s new animation division. “In the management of our many existing film franchises, and the development […]

  • Ajit Pai net neutrality

    Hundreds of Musicians -- From R.E.M. to Turnip King -- Sign Statement Defending Net Neutrality

    Paramount Pictures has tapped Sabrina Ironside to serve as senior VP of brand management. Ironside will oversee Paramount’s film branding activities with retailers, including consumer products and theatrical and home media windows. She will also develop brand strategies for Paramount’s new animation division. “In the management of our many existing film franchises, and the development […]

  • Rescue dogs

    Film Publicists Organize New York City Fundraiser for Rescue Dogs

    Paramount Pictures has tapped Sabrina Ironside to serve as senior VP of brand management. Ironside will oversee Paramount’s film branding activities with retailers, including consumer products and theatrical and home media windows. She will also develop brand strategies for Paramount’s new animation division. “In the management of our many existing film franchises, and the development […]

  • pandora

    Pandora Names Aimée Lapic Chief Marketing Officer

    Paramount Pictures has tapped Sabrina Ironside to serve as senior VP of brand management. Ironside will oversee Paramount’s film branding activities with retailers, including consumer products and theatrical and home media windows. She will also develop brand strategies for Paramount’s new animation division. “In the management of our many existing film franchises, and the development […]

More From Our Brands

Access exclusive content