Shah Rukh Khan’s ‘Chennai Express’ Plans Global Opening

Shah Rukh Khan

'Chennai Express' to open day and date to catch Eid celebrators

Shah Rukh Khan’s Bollywood starrer “Chennai Express” will open day and date in a number of markets, and not just the usual suspects with a large South Asian diaspora. Disney UTV will release the film on Aug. 9 in India, the U.K., U.S., Australia and the Middle East, all big markets for Hindi films, as well as Peru, Morocco, Germany, Switzerland, Austria, France and Israel.

“Chennai Express” is expected to attract huge holiday audiences in India and the Middle East, where the Muslim holiday of Eid al Fitr marks the end of Ramadan.  But Indian audiences can expect to pay more for tickets. In a model similar to the one predicted by George Lucas for Stateside theaters, Indian multiplexes are raising ticket prices for the film by up to 40%, confident that “King Khan” fans will turn out. In suburban Mumbai, tickets are expected to sell for 500 rupees ($8.17) each. Single-screen theaters, however, are not planning on raising prices.

Bollywood exhibitors are hoping that “Chennai Express,” co-starring Deepika Padukone, will help bring Hindi cinema out of the doldrums this year. Several expected hits failed to spark at the box office, including “D-Day,” “Ramaiya Vastavaiya” and “Raanjhanaa.” There have also been hits such as “Bhaag Milkha Bhaag” and “Yeh jawaani hai deewani.”

There has been an avalanche of publicity for the  Rohit Shetty-directed film in the past few weeks.

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  1. Dan says:

    Its very odd this film is getting publicized abroad. The trailer of Chennai Express shown along with Ryan Gosling’s ‘God Only Forgives’ raised chuckles among the Non- south Asian community and that too not in a good way. The story is predictable and the acting, humour and music is over the top.The outside world had moved away from such movies a long time back. But movies like ‘Ship of Thesues’ and ‘Bhaag Mika Bhaag’ is likely to be more accepted by the western audience and not the thrash films that insults people’s intellect.

  2. amit says:

    Same things from rohit sheety, nothing new the same boring. nothing interesting. bad performance from Srk. promos not interesting

  3. Filmi Girl says:

    “There has been an avalanche of publicity for the Rohit Shetty-directed film in the past few weeks.”

    That is an understatement; I’m really curious to see what the non-Indian media makes of this film. The humor appears to be rooted in differences between North/South Indian stereotypes–something most non-South Asians will be unfamiliar with–which makes it a bizarre choice to try and raise awareness of Indian film in general.

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