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‘Powerful’ perf

Box Office: 'Oz' Stays Strong with $42 Million, but Auds Catch 'Spring' Fever

Benefiting from a flimsy three-day lineup, Disney’s “Oz the Great and Powerful” scored its second Stateside victory with a better-than-expected $42.4 million estimate, down just 47%, for a domestic cume of $145 million. Specialty winner “Spring Breakers” also broke through, averaging a whopping $90,000 per screen.

“Oz” reached $136.8 million internationally and $282 million worldwide, thanks to a solid weekend overseas. The film grossed $46.6 million from 55 territories, which represents 85% of the market. Disney expanded the film to nine markets this weekend, including France. Pic bows March 29 in China.Domestically, it was a modest weekend for wide releases: Sony-TriStar’s “The Call” overperformed with $17.1 million, while Warner Bros.-New Line’s misguided laffer “The Incredible Burt Wonderstone” was unable to conjure much box office love, grossing just $10.3 million through Sunday.

Stateside year-over-year totals stayed in line with 2012, when Sony’s “21 Jump Street” overperformed with a $36 million opening.

While “Spring Breakers” did little to boost overall B.O. totals (it estimated a total $270,000), the A24 release scored the best-ever debut per-screen average for this time of year (see separate story).

Another interesting specialty release was hip-hop concert docu “Mindless Behavior: All Around the World,” from producer-financier Brian Robbins, which scored a hearty $4,351 per-screen average. Produced by YouTube channel AwesomenessTV, “Mindless” launched exclusively at 117 AMC theaters, with plans to expand within the circuit next weekend.

The adult-driven performances of “The Call” and “Burt Wonderstone” left families underserved this weekend. “Oz” capitalized on that market, though it will lose families starting Friday when “The Croods” opens nationwide.

“The Call” skewed mostly female, at 61%, but drew balanced responses overall, based on star Halle Berry’s popularity. “It really played well to all audiences, with a strong Hispanic and African-American quotient, there’s no doubt about it,” said Sony distribution topper Rory Bruer.

Sony acquired domestic distribution rights from Troika Pictures and WWE Studios, which produced and financed the film with a budget in the mid-teens.

With “Wonderstone,” Warners-New Line saw its second straight box office disappointment after “Jack the Giant Slayer.” “Wonderstone,” however, has a considerably more manageable budget, costing just $32 million to produce (not including marketing).

One issue was the marketing effort, which seemed to struggle to identify and target its core demographic, particularly adult fans of Steve Carell and Jim Carrey. “Wonderstone” scored a dismal C+ CinemaScore as well.

“The results were not from a lack of trying,” admitted Warner domestic distribution prexy Dan Fellman. “Just somewhere along the way we got off point.”

Still, Warners looks forward to an impressive summer line-up, including “The Hangover Part III” and “Man of Steel,” as well as such year-end offerings as “The Hobbit” sequel, “The Desolation of Smaug.”

Internationally, Fox’s “A Good Day to Die Hard” opened solidly in China with $15.7 million, pushing the film past $200 million internationally.

“Jack the Giant Slayer” had a so-so weekend overseas, grossing $10.3 million from 25 territories. Warners has employed a patient rollout, reacting mostly to “Oz,” with recent expansions into Mexico, where the film estimated $3.6 million, Spain ($1.3 million) and Germany ($913,000). Pic’s totaled $35.2 million so far. The Weekend Top 10
Title (weeks in release)3-day gross*Engmts.$ per
engagementCume*%
change1.Oz the Great and Powerful (2)42.23,91210,793145.0-472.The Call (1)17.12,5076,82117.1–3.The Incredible Burt … (1)10.33,1603,26110.3–4.Jack the Giant Slayer (3)6.23,3571,85353.9-375.Identity Thief (6)4.52,8421,590123.7-296.Snitch (4)3.52,3531,48737.3-317.21 and Over (3)2.62,4241,08021.9-498.Silver Linings Playbook (18)2.61,6021,615124.6-289.Safe Haven (5)2.52,2061,13167.0-3410.Escape from Planet Earth (5)2.32,2111,05252.2-28*in millions of $ – Source: Studio estimates Overseas Top 5
Title (weeks in release)Weekend gross*TerritoriesScreensInt’l cume*World cume*%
change1.Oz the Great … (2)46.655n/a136.8281.8-332.A Good Day to Die Hard (6)20.5509,273201.3266.8+1233.Jack the Giant Slayer (3)10.3254,00035.289.1+944.Hansel and Gretel … (9)6.2422,750151.2205.9-455.Mama (9)3.8302,10047.1118.4-40*in millions of $ – Source: Studios

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