WB tentpole has long climb ahead, while 'Identity Thief' crosses $100 million.
It doesn’t look like there will be a fairy tale ending for Warner Bros.’ “Jack the Giant Slayer.”
The $200 million-plus budgeted retool of the “Jack and the Beanstalk” children’s story bowed to $7.7 million Friday, and is looking at a three-day gross in the low $20 million range. Pair that with another major studio tentpole launching next week — Disney’s “Oz the Great and Powerful,” which is looking to snip off “Jack’s” legs — and WB might have a big problem.
It’s too soon to say if this will be a flop of “John Carter”-sized proportions. That Disney tentpole bowed around this time last year to $30 million, and turned into a $200 million write-down for the Mouse.
Though low relative to its budget, “Jack’s” estimated $23 million this frame is still enough to top the box office over newcomers “21 and Over” from Relativity and “The Last Exorcism Part II” from CBS Films. Neither opener is expected to break $10 million by Sunday’s end.
The $13 million-budgeted “21 and Over” is doing all right at $3.3 million from Friday, as Relativity covered its costs through foreign pre-sales and output deals. Similarly, “Exorcism’s” $3.3 million Friday is already a win for the scarer acquired for just $3 million.
Friday’s fourth place “Identity Thief” is expected to surge to second in its fourth weekend in release — it topped the box office at its bow and last frame — with around $9 million. The Universal laffer is the first film of 2013 to cross $100 million.