'Die Hard' debuts with a stellar $60.6 million from 66 markets
Ending the monthlong international winning streak of “Django Unchained,” Fox’s “A Good Day to Die Hard” debuted with a stellar $60.6 million from 66 markets, marking the best overseas entry for the “Die Hard” franchise.
Fox released “Good Day” in a handful of emerging Asian markets over the Feb. 15-17 weekend; the film cumed north of $87 million internationally through Feb. 19.
“Django,” meanwhile, collected $13.8 million in its fifth frame, bringing the pic’s overseas tally to a stellar $208.5 million as of Feb. 17. The film benefited from the customary lack of first-quarter day-and-date tentpoles, though it also has shown good legs — with limited weekend-to-weekend drops despite a lack of new major markets.
“A Good Day to Die Hard” marks the year’s first extensive global launch, debuting day-and-date in 57 territories, including Germany, Japan, Mexico, Russia and the U.K., which led the onslaught with $7.5 million. Japan followed, grossing just shy of $7 million, while Russia and Germany each contributed around $6.5 million.
Latin America, in general, showed significant growth for the franchise, particularly in places like Argentina, Ecuador and the Dominican Republic, all of which saw “Good Day” more than double the local openings of the previous pic in the franchise, 2007’s “Live Free or Die Hard.”
Ultimately, “A Good Day to Die Hard,” which cost $92 million to produce, should be a profitable venture for Fox and co-financier Dune Entertainment. “Live Free” topped out at nearly $400 million worldwide; “Good Day” awaits openings this coming weekend in such key markets as France, Brazil and India, followed by China and Australia next month.