Day of the Doctor Who at

3D TV show screened in 440 British movie theaters

LONDON — The 3D theatrical screenings of the special 50th anniversary episode of sci-fi drama “Doctor Who” earned £1.8 million ($2.91 million) at the U.K. box office, which is a European record for alternative content.

“The Day of the Doctor,” which was screened on Saturday by 440 movie theaters in the U.K. at the same time as the episode aired for free on the BBC, was the third highest-grosser over the weekend, after “The Hunger Games: Catching Fire” and “Gravity.”

The “Doctor Who” gross broke European records for alternative content, David Hancock, head of cinema at research company IHS Screen Digest, told the Financial Times.

“That’s the sort of number that’s going to get people’s attention, including other TV production companies,” Hancock said.

Alternative content in U.K. movie theaters will generate around $32.3 million this year, Rentrak said, which will rep 2% of the forecast $1.78 billion in U.K. box office this year.

More than 1,500 movie theaters worldwide screened the “Doctor Who” special at the weekend. According to Rentrak, it took $204,000 in the U.S., $317,000 in Germany, and $30,700 in Spain, among other territories.

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