Slashing expectations, “Texas Chainsaw 3D” topped the domestic B.O. Friday with $10.2 million.
The Lionsgate scarer, projected to earn in the mid teens this frame, is now looking at a three-day haul more in the low-to-mid $20 million range. Pic appears to be following a trajectory similar to “The Devil Inside,” which beat expectations when it earned $34 million this time last year, though “Chainsaw” won’t likely hit that height. Late night Thursday screenings contributed $1.2 million to Friday’s figure.
In a great show of popularity, Weinstein Co.’s “Django Unchained” dropped only 36% in its second Friday for $6.2 million and second place. Whether either “Django” or “Chainsaw” can sustain their leads this weekend given their R ratings in the face of PG-13 counterprogramming from “The Hobbit: An Unexpected Journey” or “Les Miserables” remains to be seen as families tend to fuel Saturday and Sunday matinee perfs, but it does appear that “Hobbit” will be removed from its three-week winning streak by the slasher.
As of now, Warner Bros.’ “Hobbit” and Universal’s “Les Miserables” are right on top of one another in third and fourth with $5.2 million and $5 million respectively. Since it opened, “Hobbit” has earned a domestic cume of $251.5 million and recently crossed the $500 million mark overseas, while “Les Miserables” should cross the $100 million mark at the Stateside B.O. by Monday.
Wrapping up Friday in fifth, Fox’s “Parental Guidance” earned $3.1 million for a $45.8 million domestic cume.
A week out from its wide opening, Sony’s “Zero Dark Thirty” expanded to 60 locations for a per screen average of $13,750. The thriller should make around $2.5 million this frame, adding to its current $2.2 million cume.”