‘White House Down’ Tanks as ‘The Heat,’ ‘Monsters U’ Lead Box Office

"White House Down" $131.1m

'White House Down' disappointing in fourth with about $23 million weekend

A sophomore “Monsters University” is schooling newcomers “The Heat” and “White House Down” this weekend with $14.3 million Friday and a projected three-day total in the high $40 millions.

Though that’s not to say Fox’s “Heat” is off to a bad start. The R-rated laffer bowed to $13.6 million Friday for second, where it ought to stay through Sunday. Pic is  expected to earn close to $40 million this frame, about twice as much as the season’s last adult-skewing comedy “This Is the End.”

Sony’s “White House Down,” however, isn’t looking so hot. Equally toplining star talent — swap Sandra Bullock and Melissa McCarthy for Channing Tatum and Jamie Foxx — the actioner is expected to open in fourth this frame with $9 million from Friday and a three-day haul just north of $20 million.

This reps one of the softer openings for an action film this year, behind fellow White House thriller “Olympus Has Fallen” and Sony flop “After Earth.”

White House Down” is opening just ahead of April’s “Pain and Gain,” which has earned nearly $50 million to date. “White House Down’s” budget is projected at $150 million.

Paramount’s “World War Z” is taking third in its second outing with $8.9 million Friday, behind “White House Down,” but a weekend haul likely just shy of $30 million for a week-over-week drop of 56%.

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  1. bgr says:

    There are many comparisons to Armageddon/Deep Impact being made – but perhaps that isn’t the right precedent. That type of disaster film might just have a bigger appeal then attack on the white house movies. Olympus has fallen made $90m – why was there an expectation that the target audience for this film was that much more? It seems to me that the problem with this movie, like many movies this summer, starts with an inflated budget creating the need for blockbuster status to breakeven.

  2. Julienne Ford-Hammond says:

    Jamie Foxx has become an anchor to films as of late, like Sean Penn, because he’s ticked-off the majority of the country with his outspoken “Pro-Obama” support during the worst economic slump since the Great Depression…a time when the majority of the country is dying on the vine.

  3. Earlier tracking that put WHITE HOUSE DOWN at $25 million seem, to me, a bit high; MAN OF STEEL in its third week (given its steep rate of decline) I imagine will collapse into 5th place. These predictions stem from word-of-mouth…which has benefited WORLD WAR Z, immensely.

    Box office is the immediate determinant, but the ultimate “success” of these films is something called longevity.

  4. Brian Hannan says:

    Could the White House Down flop be because it is tasteless? Hollywood has blown up everything that ordinary people might consider sacrosanct. Perhaps the White House was a step too far.

    The alternative view, of course, is that it was a johnnie-come-lately behind the Gerard Butler effort.

    And the third possibility that Channing Tatum and Jamie Foxx are not surefire box office draws. Tatum has has an unusual ratio of flops to hits. He appears in supporting as well as starring roles. The reason most people go to see a Tarantino film is because of Tarantino, rarely the stars so you would have to go back a long way to find a film where Foxx was the genuine star.

  5. South West says:

    the great thing about stupid films bombing is that we dont get a sequel.

  6. Jim says:

    WWZ for the win! Great movie. I look forward to the sequels. Bravo Brad!

  7. harry georgatos says:

    roland emmerich is an extremely overrated filmmaker who tapped into alien invasion and disaster movies with dumb 10 year-old level humour in those films. Those films were about the destructive set-pieces with awful, dumb cliched characters and extremely dumb dialogue. He will never be accused of being another Christopher Nolan. One has to look at his early film STARGATE and compare it next year to Nolan’s extremely complicated INTERSTELLAR. It’s like comparing a ten year-old kid to a director with a doctorate from Harvard! Channing Tatum is not leading man material. He doesn’t have the charisma for these type of leading man roles as Bruce Willis did with DIE HARD.

  8. Chris says:

    It’s because nobody wants to see Channing Tatum in a movie! He reminds me of a retarded Sylvester Stallone!!

  9. Chain says:

    on paper this had smash written all over it. Oh well i guess cinema goers are not quite as dumb as you think. Then again, Fast & furious does silly business rehashing the same formula. Surprised they didnt wait for 4th july opening as theyre clearly tapping into dumb patriotism.

    • Doron says:

      Dumb patriotism? It’s because of the soulless views of a derelict mindset so reflected in such a statement that this world is crumbling. I pity you and the further you bring for yourself. You are completely lost.

  10. Timmy says:

    Not surprised to see WHD tank, nobody wants to see PG-13 “action” without a single drop of blood shown.

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