Box Office: Selena Gomez’s ‘Getaway’ Looks to Bottom Out

Getaway Selena Gomez

Disney alum's box office cred isn't expected to improve with modest-tracking 'Getaway'

Despite “Spring Breakers” becoming a surprise indie hit earlier this year, Selena Gomez has yet to convert her Disney cachet into major box office coin. Her Labor Day weekend actioner “Getaway” is poised to putter past the starting line with a projected debut well under $10 million.

Gomez’s most ardent fans could push the Warner Bros.-Dark Castle film toward $6 million-$8 million over four days, making it the young star’s lowest-grossing wide opening to date. Most teens will be preoccupied this weekend with Sony’s music doc “One Direction: This Is Us,” which looks to win the weekend with $20 million-plus through the Monday holiday.

Attempting to satisfy more sophisticated palates, Focus Features’ adult thriller “Closed Circuit” bowed Wednesday, but will only gross $5 million, at best, in six days. The film started with a paltry nearly $250,000 opening day gross.

SEE ALSO: Selena Gomez, Ethan Hawke in ‘Stuntman’s Dream Come True’

Not surprisingly, “One Direction” led advanced ticket sales Thursday, according to one online ticketer, with the Weinstein Co.’s “Lee Daniels’ The Butler” trailing in pre-sales.

After spending two weekends at No. 1, “The Butler” should drop to second place, likely grossing around $12 million in four days. Pic’s totaled nearly $56 million so far domestically.

With auds spending much of Labor Day weekend outdoors, the four-day frame typically is one of the slowest at the box office. Genre films targeted at younger auds sometimes overperformed though: last year, Lionsgate’s scarer “The Possession” earned the second-highest Labor Day gross, with $21 million in four days.

SEE ALSO: Selena Gomez Scores First No. 1 Album With ‘Stars Dance’

“One Direction,” which bows at 2,735 Stateside locations, represents a low-risk project for Sony, budgeted for approximately $10 million. The music doc is dominating in social media, and there’s not likely to be much cannibalization from the  “Getaway” aud given the thriller’s 0% rating on Rotten Tomatoes.

The $18 million-budgeted thriller, co-starring Ethan Hawke, who had a hit earlier this summer with “The Purge,” is depending on Gomez to help broaden its appeal to younger auds. The former Disney star’s online profile was heightened this week reacting to Miley Cyrus’ controversial performance at the VMAs, which Gomez attended.

Still, Gomez’s highest-grossing live-action film, Fox’s “Ramona and Beezus,” topped out at just $26 million in 2010. March release “Spring Breakers” — which starred another Disney alum Vanessa Hudgens — managed to tap into the youthful demo, reaching $14 million domestic.

SEE ALSO: Selena Gomez, Bella Thorne To Be Honored at Young Hollywood Awards

Hoping to attract Hispanic adults this weekend, Lionsgate-Pantelion bows family comedy “Instructions Not Included,” starring Eugenio Derbez, at 347 theaters.

The Weinstein Co.’s martial arts pic, “The Grandmaster,” expands Friday to nearly 750 Stateside locations. The film got off to a solid last weekend at seven runs, averaging almost $19,000 per theater. “Grandmaster” has grossed $181,710 million domestically through Thursday.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 5

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. LOL says:

    No contest: America will feast on crap all weekend long. Holidays must be outlawed in that country because it further reduces its citizens grey matter on account of all the rubbish they consume on such given opportunities.

    Keep Americans away from cinemas for their own good, and feed them salads instead of the junk food that has turned them into a waddling fat joke of a nation.

  2. kenmandu says:

    Selena et al, get lots of press and lots of tweets,
    but when people have to pay money to fill up the seats — uh. not so much.

  3. M Chapman says:

    Maybe she needs to work on her Twerking skills a bit more.

  4. Jake says:

    This is really not a movie being marketed as a Selena Gomez movie

More Film News from Variety