Though the sky’s not the limit, the opening weekend gross for “Oz the Great and Powerful” is certainly over the rainbow. Disney’s fantasy prequel earned $24.1 million Friday, and is looking at a three-day take close to $80 million.
This is great news for the Mouse after last weekend’s domestically disappointing “Jack the Giant Slayer” from Warner Bros. cast a cloud of doubt over fantasy retools — this is key, as several studios have irons in that fire — and one year after Disney’s own “John Carter” raised questions over March as solid ground for tentpoles to begin with.
“Jack,” directly competing on demos with “Oz,” earned $2.5 million Friday. Warner Bros.’ pic is expected to fall upwards of 60% for a weekend haul just north of $10 million.
Opening day-and-date in almost every int’l market, “Oz” is also looking at first place overseas as well. In fact, tracking on the film was so promising Disney began planning a sequel to the prequel even before its Friday bow.
Counterprogramming “Oz,” FilmDistrict unspooled “Dead Man Down” Friday for third place with $1.8 million after “Jack the Giant Slayer.” Actioner is looking at a three-day haul around $5 million, which will push it down to fifth place by Sunday’s end.