Box Office: ‘Gatsby’ Jazzy with Nearly $60 Million Projected Bow; ‘Iron Man’ Still No. 1

“The Great Gatsby” (WB)

'Iron Man 3' to take first in soph sesh, while 'Peeples' disappoints in fourth

It’s all about glitz and iron this weekend at the domestic box office as “Iron Man 3” in its soph sesh and opener “The Great Gatsby” lead the pack with $19.8 million and $19.4 million from Friday, respectively.

Though it’s neck-and-neck now, the gap between the two is expected to widen significantly by Sunday, with Disney-Marvel’s threequel leading by about $10 million in the high $60 million range.

That said, Warner Bros.’ “Gatsby” is wildly outperforming pre-weekend expectations that had “Iron Man 3” pummeling it into the $30 million range through Sunday. It will exceed that estimate by about $20 million. For a film surrounded by tentpoles (Paramount bows “Star Trek Into Darkness” next week), and with a $100 million budget after incentives to recoup, this frame is a very good start.

“Iron Man 3” will fall about 60% from its opening weekend. Actioner has cumed $232.2 million through Friday, bringing its worldwide total to more than $795.6 million.

In fourth place, after Par’s “Pain and Gain,” Lionsgate bowed Tyler Perry’s “Peeples” Friday to $1.2 million. The laffer, which was supported by a targeted marketing effort aimed at African American women for Mother’s Day, was expected to earn an opening in the high single digits, but it’s now looking closer to about $4 million in three days.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 6

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. ValleyGirl says:

    Peeples is a nice, respectable comedy about the relationship issues that arise when two different people from different socioeconomic classes unite. It is a good, clean comedy. I do believe its release was not properly timed considering the other blockbusters out right now.

    Note that the movie is written and directed by a woman Tyler Perry is mentoring!

  2. Chris says:

    I really enjoyed Iron Man 3 it was great to see something good come out recently!

  3. bill tush says:

    Tyler Perry is like that old, “Gotta make the donuts” commercial. Keeps cranking it out and you think “Peeple’s” would get tired of it by now.

  4. slaybox says:

    actioner has cumed?

  5. George Valentin says:

    I’m happy that many people are ignoring the scathing and unwarranted negative reviews and are finding out for themselves how wrong those critics are and have discovered what a wonderful film THE GREAT GATSBY is. I saw the movie yesterday and shudder to think of what an injustice it would have been if I listened to to those negative reviews and missed out on this great movie.

    • Mariposa says:

      I first read Fitzgerald’s novel in Spanish, back in El Salvador (a must read in high school, back in 1975) and fell in love with it from the start. In all, I have read the novel three times, and every time I read it I understand it better and love it even more (I humbly argue that I know this novel like the palm of my hand). I saw the premiere Wednesday and was pleasantly surprised. I can believe critics are pointing out that, although Gatsby has done well, Iron Man is still number one. Perhaps they have forgotten an important detail: The great Gatsby is no pulp fiction but a masterpiece!
      Also, in my opinion, the director has done an awesome job !

More Film News from Variety