If not a home run, “42” is shaping up as at least a solid hit this weekend, taking in $9.1 million on Friday and on track for a three-day haul in the high-$20 million range.
The Weinstein Co.’s “Scary Movie 5” probably had its strongest day on Friday, earning $5.5 million. The first new installment in the horror parody franchise in seven years, “Scary Movie 5” is courting a largely teen aud that may not be so familiar with the property. “Scary Movie 5” is expected to fall in the mid-teens this frame.
Meanwhile “42” — also a PG-13 film — has the potential to draw in families who hit the plexes in greater numbers on Saturdays and Sundays.
Fox-DreamWorks Animation’s “The Croods” continues to play well, earning $3.1 million on Friday to boost its overall cume to $132.4 million to date. Behind it, Paramount’s “G.I. Joe: Retalliation” earned $2.9 million Friday and will cross the $100 million mark Stateside this frame.
Sony’s “Evil Dead,” which took third on Friday with $3.2 million, is expected to fall to fifth on Sunday with a three-day haul in its soph sesh around $9 million, repping a 65% week-over-week drop, which is in the range typical of scarers.