Yep, the Oscars can do what they want, but the Golden Globes continue to grow. From Rick Kissell of Variety:
The Golden Globes on NBC hit a six-year high in the overnight ratings
Sunday, dominating its timeslot and rising more than 10% vs. last year.
boosted by buzz surrounding the Academy Awards nominations just a few
days earlier, the "70th Annual Golden Globe Awards" averaged a 13.1
household rating/28 share in Nielsen's metered markets — up nicely
from last year's 11.7/18. It's the top overnight score for the Globes
since the 2007 telecast (on a Monday) netted a 16.0/23.
In the 25
markets with Local People Meters, the "Golden Globes" rose 23% from last
year in adults 18-49 (7.6/19 vs. 6.2/16) for the best demo performance
for the kudocast in the five years that NBC has been tracking the
Last year's show averaged a 5.0/12 in 18-49 and 16.85
million viewers overall, so there's a good shot at this year's telecast
to move above 18 million viewers for the first time since the 2007 show
drew 20 million.
The preliminary affiliate-based national
estimates that Nielsen typically produces by 11 a.m. ET are deemed
unreliable today as they don't accurately reflect West Coast viewing.
The "Golden Globe Awards" were once again aired both live and on a
three-hour tape delay in markets including Los Angeles and San
Francisco, the early numbers don't include the first telecast.
NBC was expected to produce time zone-adjusted preliminary estimates from Nielsen later Monday morning.
7 to 8 p.m., the "Golden Globes Red Carpet Special 2013" averaged a 4.8
household rating/7 share in the overnights, up 26% from last year's