YouTube to Gross $5.6 Billion in Ad Revenue in 2013: Report

Google video site to net $1.96 billion in advertising revenue this year, according to eMarketer

YouTube is expected to generate about $5.6 billion in gross advertising revenue worldwide this year, according to a report from research firm eMarketer — an estimate considerably higher than previous Wall Street forecasts.

Google doesn’t break out financial results of YouTube, the Internet’s No. 1 video destination by a wide margin. The eMarketer analysis, based on data points gathered from multiple research reports, tops previous projections for 2013 from firms including Jefferies & Co.’s $4.5 billion and Barclays Capital’s $3.6 billion.

YouTube will net $1.96 billion in ad revenue, up 66% from 2012, after paying content and ad partners, according to eMarketer. YouTube’s projected $1.1 billion in U.S. net revenue would represent 6.3% of all of Google’s net ad revenues for the year, the firm estimated.

About 79% of YouTube’s U.S. ad revenue is from video advertising, with an estimated $850 million in for the year. That would give it a 20.5% share of the overall $4.15 billion U.S. video ad market. In 2014, eMarketer estimates YouTube video-ad revenue to hit $1.22 billion taking a 21.1% share.

To analyze YouTube revenue, eMarketer said it developed forecasting models based on third-party research on its ad revenue, ad impressions, rates, usage, partner fees and other figures.

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  1. T Fan says:

    I’m not surprise with YouTube’s growth. It’s one of the best online destinations. Unfortunately, Google seems bent on destroying it. YouTubers are increasingly annoyed with Google’s intrusive attempts to force them to join the failed Google+ service. No one likes the hard sell & if Google continues this bullying tactic, YouTube will eventually join MySpace in the internet trash pile.

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