FX pics up host of online show
The TV world is about to get its hands on another YouTube star.
In addition to having had the most subscribed channel on YouTube for a period last year to his credit, Johnson has also made headlines for a bitter contract dispute between Maker Studios that saw him walk away from the top-rated multichannel network and set up his own production studio, Runaway Planet.
If Johnson’s project gets greenlighted for TV, it could represent yet another example of a self-made celebrity building up enough of an audience on YouTube to leverage opportunities in another medium, as best demonstrated by Lucas Cruikshank as Fred, the helium-voiced kids favorite that crossed over from YouTube to several projects at Nickelodon.
But given the growth of YouTube as a medium in its own right, the trick is to capitalize on a TV platform without losing the Internet-bred foundation that built the star up in the first place.
Ironically, “=3” has often drawn comparison to another hit cable series: Comedy Central’s “Tosh.0,” which also relies on mocking viral videos. And though the measurement comparison between Nielsen ratings and YouTube streams isn’t exactly the same thing, “=3” is popular enough to draw audience levels comparable to “Tosh.0.”