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YouTube Opens Live-Streaming Video to the Masses

Internet video site rolling out feature to all verified accounts in 'good standing'

Now anyone can be a live broadcaster on YouTube: The No. 1 Internet video site said it is letting users across the globe live-stream video.

Over the next few weeks, all YouTube channels that with verified accounts — and are in “good standing” — will be able to live-stream video on the service, the Google-owned service announced in a blog post.

SEE ALSO: YouTube, with Nielsen Rating, Could Get Millions from TV Ad Buyers — But It Needs Premium Content

Previously YouTube had limited live-streaming access to accounts with 1,000 or more subscribers, then expanded it this summer to those with 100-plus subs. The site has worked over the past year with select partners in categories including music, gaming, sports and news to use the live-streaming feature. Users can check if they have access the feature on the YouTube account page, or will see “Live Events” appearing in the Video Manager.

YouTube also has run its own live events, including most recently the YouTube Music Awards held Nov. 3 in New York.

SEE ALSO: YouTube to Gross $5.6 Billion in Ad Revenue in 2013

In addition, Google said users can now launch a Google+ Hangout on Air with a live-stream directly from the YouTube Live events manager. “This gives you a simple way to reach your fans live and is the ideal way to to invite participants to join your show,” YouTube product manager Satyajeet Salgar and software engineer Tim James said in the post.

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