You will be redirected back to your article in seconds

Yahoo Board Approves $1.1 Billion Tumblr Acquisition

Biggest acquisition yet for Yahoo under CEO Marissa Mayer

Yahoo is moving ahead with the acquisition of blogging service Tumblr, according to published reports Sunday.

The online giant will pony up $1.1 billion in cash, signaling the boldest move yet from CEO Marissa Mayer  as she moves to turn around Yahoo’s fortunes.

The deal is expected to be formally announced Monday.

The Yahoo board met Sunday to approve the pulling the trigger on the deal. Hopes are high that Tumblr will give Yahoo more traction with younger audiences and social media while helping the service grow its nascent efforts to collect meaningful ad revenues.

The acquisition marks a crowning achievement for Tumblr, a startup that counts Chernin Group among its many backers. The service has been a hit among users for providing easy-to-use publishing tools that mix text, images and video.

Unclear at this point whether Tumblr will continue under its own brand name once under the Yahoo umbrella. CEO David Karp is expected to continue to lead the company.

More Digital

  • Bob Iger Rupert Murdoch

    Wall Street Cheers Disney-Fox Deal as Media Stocks Get Lift From M&A News

    Yahoo is moving ahead with the acquisition of blogging service Tumblr, according to published reports Sunday. The online giant will pony up $1.1 billion in cash, signaling the boldest move yet from CEO Marissa Mayer  as she moves to turn around Yahoo’s fortunes. The deal is expected to be formally announced Monday. The Yahoo board […]

  • Eddy Cue, Apple's senior vice president

    Apple's Eddy Cue Confirmed for Q&A Session at Pollstar Live! Conference

    Yahoo is moving ahead with the acquisition of blogging service Tumblr, according to published reports Sunday. The online giant will pony up $1.1 billion in cash, signaling the boldest move yet from CEO Marissa Mayer  as she moves to turn around Yahoo’s fortunes. The deal is expected to be formally announced Monday. The Yahoo board […]

  • chromecast

    Amazon Starts Listing Google's Chromecast Again, Google Confirms 'Productive Discussions'

    Yahoo is moving ahead with the acquisition of blogging service Tumblr, according to published reports Sunday. The online giant will pony up $1.1 billion in cash, signaling the boldest move yet from CEO Marissa Mayer  as she moves to turn around Yahoo’s fortunes. The deal is expected to be formally announced Monday. The Yahoo board […]

  • Netflix placeholder

    Netflix Slams FCC's 'Misguided' Repeal of Net Neutrality Regulations

    Yahoo is moving ahead with the acquisition of blogging service Tumblr, according to published reports Sunday. The online giant will pony up $1.1 billion in cash, signaling the boldest move yet from CEO Marissa Mayer  as she moves to turn around Yahoo’s fortunes. The deal is expected to be formally announced Monday. The Yahoo board […]

  • Facebook

    Facebook Officially Announces Pre-Roll Ad Tests, Tweaks Mid-Rolls

    Yahoo is moving ahead with the acquisition of blogging service Tumblr, according to published reports Sunday. The online giant will pony up $1.1 billion in cash, signaling the boldest move yet from CEO Marissa Mayer  as she moves to turn around Yahoo’s fortunes. The deal is expected to be formally announced Monday. The Yahoo board […]

  • Final Cut Pro X users Can

    Apple Updates Final Cut Pro X With Support for VR, HDR

    Yahoo is moving ahead with the acquisition of blogging service Tumblr, according to published reports Sunday. The online giant will pony up $1.1 billion in cash, signaling the boldest move yet from CEO Marissa Mayer  as she moves to turn around Yahoo’s fortunes. The deal is expected to be formally announced Monday. The Yahoo board […]

  • Pandora

    Pandora Introduces New Free Premium Trial Session

    Yahoo is moving ahead with the acquisition of blogging service Tumblr, according to published reports Sunday. The online giant will pony up $1.1 billion in cash, signaling the boldest move yet from CEO Marissa Mayer  as she moves to turn around Yahoo’s fortunes. The deal is expected to be formally announced Monday. The Yahoo board […]

More From Our Brands

Access exclusive content