WWE Won’t Jump Into YouTube’s Pay-Video Ring

WWE's Ryback knocks down John Cena

Wrestling entertainment company recently signed pact to supply exclusive content to Yahoo

YouTube is poised to introduce dozens of subscription-video channels Thursday, but WWE will not be part of the launch party.

Google-owned YouTube had hoped to sign on wrestling entertainment and media company WWE for its pay-channel initiative as an anchor tenant, according to sources. But with respect to Internet video, WWE for now has opted to stick with ad-supported properties.

Reps for YouTube and WWE declined to comment.

WWE was among the first original channel partners for YouTube, launching WWE FanNation in February 2012. The YouTube channel has served 528 million views to date and now has nearly 1.5 million subscribers, who don’t pay anything but receive alerts about new content.

Separately, WWE recently struck a deal with Yahoo, which will offer exclusive content on its ad-supported platform. That will include a 30-minute preshow before “Monday Night Raw” airs on USA Network, and two weekly series of 50 episodes per year as well as exclusive access to WWE’s archives of matches, shows, highlights, short-form clips and other events. In addition, the entertainment company plans to launch premium service WWE Network, either as a traditional cable net or online-only one, though timing on that is indeterminate.

WWE, based in Stamford, Conn., broadcasts to 650 million TV households in more than 150 countries each week. In the U.S. the company creates seven hours of original programming watched by approximately 14 million people in the U.S.

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  1. Alan Rogers says:

    Goldberg is a asset to the company,bury the hatchet,swallow your pride,save the ratings. Think of it, Goldberg is the answer to BROCK LESNER (who cant get it together with WWE or UFC) the ratings will go thru the roof! Then theres RYBACK……oh boy! Come on, I love to watch since age 11 now turning 50 and its not the same. Get with it, DO YOU STILL HAVE THE BALLS OF THE VINCE WE KNOW?

  2. Sean Hetherington says:

    The yahoo content looks fun. I hope they consider non-traditional (to WWE) elements for this including reality, game, docuseries and not just traditional Sport Center-ish pre-game content like what they air before pay-per-views. Because they have SUCH amazing and prolific characters, the possibilities are endless. But key to it will be thinking outside of the box and taking risks–which is something that is very friendly to the online medium. It will be interesting to see how far they take it and how that pays off. I say double down!

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