Company goes after fanbase across all devices in order to increase viewership for its biggest event after 'Wrestlemania'
If there’s one complaint pay-per-view producers often hear, it’s that consumers couldn’t figure out how to find the event or were confused on how to purchase it.
In addition to making it available for purchase on most cable and satellite operators (17 are listed on its website), WWE will stream “SummerSlam” live across all Apple, Android and Windows 8 devices and Kindle Fire tablets, Samsung Smart TVs, through its “Smart Hub,” on Xbox 360 videogame consoles, through Xbox Live, and on Sony PlayStation 3 consoles, as part of the Sony Entertainment Network.
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By including everything from TV to smartphones, WWE is clearly looking to attract as many fans as possible to what’s long been the company’s second-most popular PPV behind “WrestleMania,” and in return, boost revenue for the event. The three-hour show is priced at $45 for standard definition and $55 in the HD format.
The results should prove interesting, especially should one digital platform significantly outperform another.
Last year’s “SummerSlam” generated 358,000 orders, higher than 2011 (296,000) and 2010 (350,000). But WWE is still looking to gain the ground it’s lost from 2009, when “SummerSlam” generated 477,000 buys.
In comparison, “WrestleMania” generates around 1 million buys each year.
WWE also made the live stream of “WrestleMania 29” available on Samsung Smart TVs and Xbox Live.
Naturally, making the event available across all platforms is one thing. WWE still needs to excite its fanbase with the right matches and the buys will eventually reflect whether it accomplished that, as well.
“SummerSlam” takes place Aug. 18 at 5 p.m. PST (8 p.m. EST) from Los Angeles’ Staples Center.