Around 45% of all gamers are women, according to recent findings by the trade organization. Of those, 31% are over the age of 18.
In its study, based on 2012 data, the ESA also found:
■ The average game player is 30 years old and has been playing games for 13 years.
■ The average age of the most frequent game purchaser is 35 years old.
■ Gamers spent nearly $21 billion on games, hardware and accessories in 2012.
■ 36% of gamers play on their smartphone, while 25% play games on their wireless devices.
■ 91% of games in 2012 were rated “E” for Everyone or “T” for Teen by the Entertainment Software Rating Board.