Univision Pacts with YouTube Latino Network MiTú for Short-Form Content

Digital media company's backers include Chernin Group, Shari Redstone and Machinima's Allen DeBevoise

Univision Communications cut a syndication deal with MiTú, a Latino-focused YouTube multichannel network whose backers include Chernin Group, which will provide short-form content for the Hispanic broadcaster’s digital properties.

Terms of the deal were not disclosed. Charlie Echeverry, MiTú’s chief revenue officer and former Univision exec, negotiated the deal with Univision’s digital team.

MiTú launched in the spring of 2012 and now has more than 45 million global unique viewers per month on YouTube, delivering 185 million monthly views. The MCN produces and distributes programming aimed at young Latinos in the lifestyle verticals of beauty, food, DIY, home and health. It recently launched a male pop-culture channel, Macho, anchored by the sketch comedy show “El Show” with Chuey Martinez.

“MiTú has created an expertise in producing and curating culturally relevant Latino lifestyle content for today’s younger generation of Hispanics,” said Kevin Conroy, president of digital and enterprise development for Univision. The content, including MiTú originals and partner-produced video, will be distributed on Univision’s UVideos and other services.

In addition to Chernin Group, MiTú investors include: Machinima chairman Allen DeBevoise; Advancit Capital, a venture-capital firm founded by Shari Redstone and Jason Ostheimer; Quincy Smith of Code Advisors; and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico. Culver City, Calif.-based MiTú raised a $3 million round of funding in December 2012.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety