Do-it-yourself releasing platform launched at SXSW
Tugg, a do-it-yourself releasing platform, has announced that fans and filmmakers have screened 180 films in more than 300 cities in the year since it launched.Tugg made the announcement two days before the launch of the South by Southwest Film & Interactive Festival, where it debuted last year. The company said its library now consists of more than 1,100 films from major studios, specialty distributors and independent filmmakers including Buster Keaton’s “The General,” “The Princess Bride” and “Beasts of the Southern Wild.” Tugg allows users to become a “promoter” by choosing a pic from its library that he or she would like to see on the bigscreen in their neighborhoods. If the promoter can spark up enough interest to meet a minimum number of ticket sales, the film is shown. Promoters receive a 5% cut of ticket sales. “Over the past year, we’ve seen an immense range of local influencers using Tugg to share films they care about with their communities,” said Tugg co-founders Nicolas Gonda and Pablo Gonzalez. “From cinephiles to social activists, church pastors to police departments, people from all walks of life have found in Tugg a platform that empowers them to create theatrical experiences around the films that matter to them.” The announcement noted that director Dan Hayes’ “Honor Flight,” a documentary about WWII veterans, became a Tugg title after a limited run in eight cities with filmmakers generating screenings in more than 60 more cities, making 56% of their total theatrical box office. It also noted that two SXSW films from 2012 — “Iron Sky” and “Fat Kid Rules the World” — used Tugg screenings for the fan base that had been built during the films’ crowd-funding phase. It also listed other Tugg releases as “Headhunters,” “Holy Motors,” “Rust and Bone,” “The Goonies,” “Robocop” and a recent double feature of Mike Judge’s “Office Space” and “Idiocracy.”
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