Hispanic broadcaster to bow TelemundoMás authenticated service this summer
Hispanic broadcaster Telemundo, as part of parent NBCUniversal’s broader TV Everywhere push, is promising to deliver 300-plus full episodes of shows to Hispanic auds online and on mobile devices — but only if they subscribe to one of five pay TV providers.
TelemundoMás, net’s first full-length player for Web and mobile devices, is slated to be available this summer. Currently, the providers lined up for TelemundoMás are Comcast, Dish Network, Verizon, Suddenlink Communications and Cablevision Systems, which represent less than half the U.S. cable, satellite and telco TV universe.
Popular broadcast fare will be available day-after air at no extra charge to subscribers of those pay TV operators who receive Telemundo as part of their channel lineup.
Shows in the TelemundoMás mix will include: “La Patrona” (pictured above), “Caso Cerrado Edicion Especial,” “Pasión Prohibida,” “El Señor de los Cielos,” “La Voz Kids,” “Billboard Latin Music Awards,” “Premios Tu Mundo,” “The Billboard Mexican Music Awards” and “Camino a la Corona.”
“This offering will showcase some of our best and brightest stars and events and give passionate viewers the opportunity to connect and engage on their schedule,” Telemundo Media chief operating officer Jacqueline Hernández said.
Comcast-owned NBCU has adopted a strategy to roll out similar TV Everywhere services for all its properties — on the premise that it will encourage people to keep paying for television. Earlier this year, media conglom launched live Internet feeds of CNBC, MSNBC, Golf Channel and NBC Sports Network as well as on-demand entertainment content available online with select pay TV partners.
This week, Telemundo announced slate of five new primetime novelas and other programming, representing 1,000-plus hours of new content, and has launched Fluency, an L.A.-based multiplatform production studio to expand into new genres.
Hispanics overindex on both mobile and Internet video usage. More than two-thirds (68%) of U.S. Latinos own a smartphone and they spend 11% more time watching mobile video than the general population, per Nielsen.