Spotify Unveils Free Music Streaming to Mobile Devices, Adds Led Zeppelin to Catalog

Company also announces expansion to 20 additional countries

Spotify is shifting its model to allow free, ad-supported streaming worldwide on mobile devices, after previously charging a premium for access on smartphones and tablets.

“We wanted to make something really great, something that fits into (users’) lives,” Spotify CEO and founder Daniel Ek said at a press conference in New York announcing the news.

The Spotify Free for Mobile service will let users access songs in a shuffle mode in a radio-style mode based on playlists or artists — on smartphones, it doesn’t let you select specific songs. Tablet users, though, will now have on-demand access for free. The company said Spotify Premium, priced in the U.S. at $9.99 monthly, “continues to offer the ultimate listening experience” with on-demand, ad-free access to music on multiple devices.

Ek, who noted that Spotify has returned $1 billion to the music industry, also announced an exclusive deal to add Led Zeppelin’s Swan Song/Atlantic catalog to the service. In addition, he said Spotify is launching in 20 new markets today — including Chile, Colombia, Czech Republic, Hungary, Peru, Slovakia and Uruguay — for a total of 55 markets worldwide.

Stockholm, Sweden-based Spotify has more than 24 million users worldwide, with about 6 million paying subscribers. The company is facing a growing set of competitors including Apple — which recently launched iTunes Radio — as well as Google, Rdio and Pandora.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1


    Leave a Reply

    1 Comment

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in: Logo

    You are commenting using your account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    1. Frank W says:

      ahhhhh…they want to offer a free service to their customers for playing the product they are basically getting for free to provide.

      ….and the RIAA fine housewives millions for a few illegal downloads their kids made. Spotify is legal theft of musician income.

    More Digital News from Variety