Southern Gothic: Dixie Overindexes on Horror Movies, TV Shows

Primetime Ad Price Survey
Courtesy of AMC

Seven of 10 U.S. cities that overindex on genre are in the South, according to Amazon analysis

Folks below the Mason-Dixon line apparently love a good scare: Seven of the top 10 U.S. cities where viewers have the highest propensity to watch horror titles like “The Walking Dead” and “The Shining” are in the South.

That’s according to an analysis of streaming-video viewing habits from October 2012 to October 2013 conducted by Amazon, compiled from its Internet VOD services.

The cities that overindex on horror titles are, in order: Charleston, S.C.; New Orleans; San Antonio, Texas; Little Rock, Ark.; Louisville, Ky.; Las Vegas; Winston-Salem, N.C.; Albuquerque, N.M.; Anchorage, Alaska; and Baton Rouge, La.

Coincidentally or not, “The Walking Dead” — a monster hit for AMC with boffo ratings and among TV’s highest ad rates — is set in Atlanta and its environs.

The current top horror titles on Amazon Instant Video are “The Walking Dead” Season 4, “This Is The End,” “World War Z,” “Beetlejuice” and “Paranormal Activity 4.” Reports surfaced last week that Tim Burton and Michael Keaton are in talks for a “Beetlejuice” sequel with Warner Bros.

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  1. Nosmo King says:

    I think that Southern folks like the uncomplicated simplicity of horror movie plots.

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