Pinterest teams with ‘Biggest Loser’

Partnership is site's first foray with customized content from a TV show

Pinterest, the pinboard-inspired pic sharing site, has teamed with NBC’s “The Biggest Loser” to promote the competish program and healthier lifestyle choices.

Partnership includes Peacock-created instructional content that will appear on Pinterest and complement each week’s episode. Viewers will be directed to “Biggest Loser’s” Pinterest page during broadcasts, where they can discover recipes, lifestyle tips and exercises from show trainer Dolvett Quince and chef Devin Alexander.

Initiative kicked off today and will continue until “Loser’s” season finale on March 18. (The Shine America-produced program is currently in its fourteenth cycle.)

Pinterest has established itself as a social media go-to for web users looking for bite-sized health info. Many Pinterest users repin photos of motivational quotes, recipes and fitness how-tos, so “Biggest Loser” integration organically falls into Pinterest’s already favored and inspirational content.

“Being at the forefront of all things health, wellness and lifestyle Pinterest was a natural fit with ‘The Biggest Loser’ to provide fans with take-away content and a powerful user experience,” said Vivi Zigler, topper of Shine 360 and Digital.

Media brands are no stranger to using Pinterest as a promo vehicle, and the platform had previously hosted holiday campaign “30 Days of Pinspiration,” which included participation from Dr. Oz and Katie Couric’s daytime shows. Pact with “Biggest Loser,” however, marks the first significant broadcast entertainment partnership that Pinterest has participated in that includes dedicated, customized content from a TV show that continues through a season run.

“People watch ‘The Biggest Loser’ to get inspired and that’s the same reason they come to Pinterest,” said Barry Schnitt, head of communications at Pinterest. “It makes the show a perfect place for us to start.”

More Digital

  • Netflix Execs Call Film Critics 'Disconnected'

    Netflix Execs Call Critics 'Disconnected' for Bashing 'Bright' Film

    Pinterest, the pinboard-inspired pic sharing site, has teamed with NBC’s “The Biggest Loser” to promote the competish program and healthier lifestyle choices. Partnership includes Peacock-created instructional content that will appear on Pinterest and complement each week’s episode. Viewers will be directed to “Biggest Loser’s” Pinterest page during broadcasts, where they can discover recipes, lifestyle tips […]

  • House of Cards Spacey

    Netflix Took $39 Million Write-Down for 'Unreleased Content' -- Was It Related to Kevin Spacey Scandal?

    Pinterest, the pinboard-inspired pic sharing site, has teamed with NBC’s “The Biggest Loser” to promote the competish program and healthier lifestyle choices. Partnership includes Peacock-created instructional content that will appear on Pinterest and complement each week’s episode. Viewers will be directed to “Biggest Loser’s” Pinterest page during broadcasts, where they can discover recipes, lifestyle tips […]

  • Netflix lobby

    Netflix Execs Say They’re Not Afraid of Disney’s Streaming Service

    Pinterest, the pinboard-inspired pic sharing site, has teamed with NBC’s “The Biggest Loser” to promote the competish program and healthier lifestyle choices. Partnership includes Peacock-created instructional content that will appear on Pinterest and complement each week’s episode. Viewers will be directed to “Biggest Loser’s” Pinterest page during broadcasts, where they can discover recipes, lifestyle tips […]

  • Bright Netflix

    Netflix Blasts Past Q4 Subscriber-Growth Expectations, Shares Soar to All-Time High

    Pinterest, the pinboard-inspired pic sharing site, has teamed with NBC’s “The Biggest Loser” to promote the competish program and healthier lifestyle choices. Partnership includes Peacock-created instructional content that will appear on Pinterest and complement each week’s episode. Viewers will be directed to “Biggest Loser’s” Pinterest page during broadcasts, where they can discover recipes, lifestyle tips […]

  • Rupert Murdoch

    Rupert Murdoch: Facebook Should Pay Publishers Just as Cable Operators Pay for TV

    Pinterest, the pinboard-inspired pic sharing site, has teamed with NBC’s “The Biggest Loser” to promote the competish program and healthier lifestyle choices. Partnership includes Peacock-created instructional content that will appear on Pinterest and complement each week’s episode. Viewers will be directed to “Biggest Loser’s” Pinterest page during broadcasts, where they can discover recipes, lifestyle tips […]

  • vice_logo

    British Presenter Details Allegations of Inappropriate Behavior by Vice Media

    Pinterest, the pinboard-inspired pic sharing site, has teamed with NBC’s “The Biggest Loser” to promote the competish program and healthier lifestyle choices. Partnership includes Peacock-created instructional content that will appear on Pinterest and complement each week’s episode. Viewers will be directed to “Biggest Loser’s” Pinterest page during broadcasts, where they can discover recipes, lifestyle tips […]

  • Vevo Product Head Mark Hall Exits

    Vevo Head of Product Leaves Month After CEO Departure (EXCLUSIVE)

    Pinterest, the pinboard-inspired pic sharing site, has teamed with NBC’s “The Biggest Loser” to promote the competish program and healthier lifestyle choices. Partnership includes Peacock-created instructional content that will appear on Pinterest and complement each week’s episode. Viewers will be directed to “Biggest Loser’s” Pinterest page during broadcasts, where they can discover recipes, lifestyle tips […]

More From Our Brands

Access exclusive content