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Percentery will help with talent acquisition, biz dev for direct-to-consumer social video service

Talent agency Paradigm plans to steer entertainment clients toward LittleCast, a startup whose system lets content creators sell video directly through Facebook pages and mobile apps.

Under a new partnership, Paradigm will help San Francisco-based LittleCast with talent acquisition and strategic business relationships for the startup’s social video monetization platform.

So far, LittleCast’s user base is, well, little: The service has 700 users currently, according to its Facebook page. But Paradigm, for one, sees great potential in the concept.

“LittleCast’s approach of direct video content sales — such as selling from one content publisher to another inside of social networks — is unique and unlike other technologies which still push consumers to promoted third-party sites,” Lawrence Antoine, Paradigm’s exec VP of strategy and digital business development, said in a statement.

LittleCast launched in September with a $2 million seed investment from technology and entertainment investors including include Dolby Trust, Intrepid Capital, Manatt Digital Media, Arden Road Investments and Seven Lions Group.

The Paradigm partnership will “drastically cut the time it takes LittleCast to create relationships with emerging and successful content owners and creators, develop unique tailored marketing strategies based on our platform, and grow our user base,” said Amra Tareen, the startup’s co-founder and CEO.

LittleCast eventually will charge listing fees for the service, based on length of video and how long it’s listed. Video on the service is streamed to desktops or securely downloaded to mobile devices via LittleCast’s apps for Android and iOS (which provides in-app purchases outside of iTunes). Users may upload video of any length up to 6 gigabytes from the LittleCast website.

LittleCast was founded by Tareen, founder of citizen journalism site Allvoices; Touch Adventures CEO Stephen Ackroyd; and Pascal Levensohn, CEO of Generation Strategic Advisors and managing partner of Levensohn Venture Partners.

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