The HTML5-based service, available at tv.pandora.com, runs “perfectly” in the browsers on Xbox 360 and PS3 consoles, according to Pandora. Company expects the approach to let it more cost-effectively and quickly spread across new devices, although adoption of HTML5, a standard maintained by the World Wide Web Consortium, is still far from ubiquitous.
“By using this platform, we can deliver a uniform experience across any standards-compliant TV, game console or set-top box and focus our efforts on end-user benefits and innovation rather than platform-specific details,” said Pandora chief technology officer and EVP of product Tom Conrad.
Pandora, which launched its first connected-TV service on a Blu-ray player in 2008, is now available through more than 900 consumer electronics devices including smart TVs, set-top boxes like Roku and home stereo systems. More than 10 million people have used Pandora through an Internet-connected TV or set-top.
According to Pandora, more than one-third of its users listen to the music service at home. The service provides a library of more than 1 million songs, available through personalized “stations” set by artist or genre.