Netflix Tests New Monthly Streaming Plans, Including Single-Stream Non-HD Service for $6.99

Company says limited offers may not be widely rolled out

Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video.

The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a single stream (one device at a time) and standard-definition video. That’s one dollar less than its standard $7.99 monthly package, which offers HD video and streaming to two devices simultaneously.

Netflix also is testing a $9.99 monthly option that provides up to three simultaneous HD streams. “We always are testing new things,” Netflix chief communications officer Jonathan Friedland said in an emailed statement. He added that not everyone will see the new options and they “may not be something we ever offer generally.”

Wall Street analysts have suggested that Netflix has pricing power to modestly raise prices — but the company will be cautious before changing pricing plans in any significant way. The company suffered a backlash two years ago after splitting apart DVD-by-mail and streaming services, effectively raising prices on many customers up to 60%.

Netflix earlier this year introduced a “family” plan at $11.99 monthly, which lets subscribers stream up to four programs simultaneously (versus two with the regular plan).

News of the Netflix lower-priced test was reported Monday by Adweek.

SEE ALSO: Netflix Could Feel Safe Raising Streaming Pricing Soon: Analysts

More Digital

  • Iskra Lawrence

    Model Iskra Lawrence to Host 'Mirror Challenge' Docu-Series on Facebook Watch

    Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video. The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a […]

  • Facebook Logo

    Facebook Starts Labeling Political Ads in the U.S.

    Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video. The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a […]

  • vrcx_bg

    Oculus Go Porn: Adult Industry Has High Hopes for Facebook’s New VR Headset

    Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video. The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a […]

  • Movistar +, Netflix, Set Carriage Partnership

    Movistar +, Netflix Strike Carriage Partnership

    Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video. The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a […]

  • Netflix Reed Hastings

    Netflix Is Now More Valuable Than Disney

    Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video. The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a […]

  • Sling TV - Newsmax - Free

    Newsmax, Free Speech TV Now Available on Dish's Sling TV

    Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video. The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a […]

More From Our Brands

Access exclusive content