Netflix Tests New Monthly Streaming Plans, Including Single-Stream Non-HD Service for $6.99

Company says limited offers may not be widely rolled out

Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video.

The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a single stream (one device at a time) and standard-definition video. That’s one dollar less than its standard $7.99 monthly package, which offers HD video and streaming to two devices simultaneously.

Netflix also is testing a $9.99 monthly option that provides up to three simultaneous HD streams. “We always are testing new things,” Netflix chief communications officer Jonathan Friedland said in an emailed statement. He added that not everyone will see the new options and they “may not be something we ever offer generally.”

Wall Street analysts have suggested that Netflix has pricing power to modestly raise prices — but the company will be cautious before changing pricing plans in any significant way. The company suffered a backlash two years ago after splitting apart DVD-by-mail and streaming services, effectively raising prices on many customers up to 60%.

Netflix earlier this year introduced a “family” plan at $11.99 monthly, which lets subscribers stream up to four programs simultaneously (versus two with the regular plan).

News of the Netflix lower-priced test was reported Monday by Adweek.

SEE ALSO: Netflix Could Feel Safe Raising Streaming Pricing Soon: Analysts

More Digital

  • Google Home Max Speaker Now Available

    Google Starts Shipping $399 Google Home Max Speaker

    Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video. The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a […]

  • Shazam

    Apple Is Buying Shazam: Acquisition of Music Recognition App Confirmed

    Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video. The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a […]

  • Bloomberg TicToc - Twitter

    Bloomberg's Twitter News Network, TicToc, Goes Live Dec. 18

    Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video. The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a […]

  • Eagles Cowboys Sunday Night Football ratings

    NFL, Verizon Set Massive $2 Billion Five-Year Streaming Deal

    Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video. The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a […]

  • Inside Out Best Animated Film Oscar

    A Team of MIT Scientists Taught an AI to Get Emotional Over Movies

    Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video. The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a […]

  • Abu Dhabi skyline seen from the

    Image Nation Abu Dhabi, U.K. Studio Alchemy VR Team for Immersive Content

    Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video. The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a […]

More From Our Brands

Access exclusive content