Netflix Tests New Monthly Streaming Plans, Including Single-Stream Non-HD Service for $6.99

Company says limited offers may not be widely rolled out

Is Netflix’s standard streaming plan too rich for your blood? The video streamer is trying to see if it gets takers for an even lower-priced offering — for a dollar less per month — which offers lower-resolution video.

The streaming-video subscription provider is testing a $6.99-per-month option to select users. The plan offers only a single stream (one device at a time) and standard-definition video. That’s one dollar less than its standard $7.99 monthly package, which offers HD video and streaming to two devices simultaneously.

Netflix also is testing a $9.99 monthly option that provides up to three simultaneous HD streams. “We always are testing new things,” Netflix chief communications officer Jonathan Friedland said in an emailed statement. He added that not everyone will see the new options and they “may not be something we ever offer generally.”

Wall Street analysts have suggested that Netflix has pricing power to modestly raise prices — but the company will be cautious before changing pricing plans in any significant way. The company suffered a backlash two years ago after splitting apart DVD-by-mail and streaming services, effectively raising prices on many customers up to 60%.

Netflix earlier this year introduced a “family” plan at $11.99 monthly, which lets subscribers stream up to four programs simultaneously (versus two with the regular plan).

News of the Netflix lower-priced test was reported Monday by Adweek.

SEE ALSO: Netflix Could Feel Safe Raising Streaming Pricing Soon: Analysts

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  1. juliana says:

    Anyone want to share the widely-reported list? I’m too tired to search.

  2. Quint says:

    I live in NYC and for the last 8 months have been having rebuffering problems with Netflix. They said that I should call my provider, TV manufacturer, and I did.
    I followed all the protocols with them and that ate up 10 hours of phone time. I called Netflix back and they said they were working on the problem. (by the way, I’m giving you a very abbreviated version).
    Couldn’t get the truth out of them no matter what. Until, yup, a friend of mine who is a tier 3 Verizon technical wizard laid it all out for me.

    Here goes….
    With all the accolades bestowed on them by Wall Street, their stock dropped on Friday, Dec. 27, 2013 by $9., and yes, I was a shareholder and am quite p….d off with the CEO and his cronies, but I sold my stock and really don’t care what it does.

    Here’s what they don’t want you to know.

    1. They are pitching their product to Europe and South America and haven’t the time to help us with rebuffering problems. By us, I mean U.S.A. citizens who pay for their streaming services. Although it’s cheaper than renting movies from them, (could also be part of the problem) if they have a million subscribers paying $8. per month for this service, well, just do the math.
    2. Isn’t it ironic that they are trying to compete with HBO, SHOWTIME, AMC ETC. by STREAMING their ‘made for TV movies’ to we U.S.A. citizens who have constant rebuffering issues. How the hell will we be able to watch these movies uninterrupted?
    3. They are now saying, perhaps thanks to me, that the ‘smart TV’ firmware updates could, yes could be the cause of these issues, but this issue most likely comes from Verizon, AT&T etc who are “THROTTLING”. (playing with the up and down of the bandwidth being sent to we, the customers of said providers) Well, I was able to get HULU, AMAZON PRIME, VOODO etc. with NO buffering issues, but they still had no relevant answer for me as to how they would fix the problem.
    4. Now, the best for last. The simple solution according to several I.T. experts, one of whom is my nephew all concur, that Netflix just DOESN’T HAVE THE SERVERS to handle all the popularity of its service. Don’t call your TV manufacturer, your provider, CALL NETFLIX and ask for Sterling in the tech support department. Ask him what he thinks now. You may just save yourself 10 plus hours of being bounced around.
    And now, your article says that they are offering a cheaper service. Well good luck to all the suckers who buy into it.

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