Netflix Surpasses HBO in U.S. Subscribers

Reed hastings netflix

Netflix reports 29.17 million subs in 1Q, edging out HBO's 28.7 million

Netflix reported 29.17 million domestic subscribers in the first quarter of 2013, surpassing HBO for the first time.

Netflix, which ended 2012 with 27.15 million domestic subs, added just over 2 million subs, according to first quarter results issued Monday.

HBO ended 2012 with 28.7 million subscribers, according to data from SNL Kagan.

The new figures will likely escalate the rivalry simmering between the two companies, given the barbs Netflix CEO Reed Hastings and Jeff Bewkes, chairman of HBO parent company Time Warner, have traded over the years

That said, Netflix has a ways to go before catching up worldwide. HBO has 114 million subscribers across the globe, a far cry from the 7.14 million Netflix has outside the U.S.  Netflix also added just over 1 million subs internationally in US., bringing its global total to over 36 million subs–more than 3 million than  last quarter.

SNL Kagan will offer first-quarter update next month on the premium channels, which could put HBO back on top again.

More Netflix Q1 News: Viacom and Netflix to Scale Down SVOD Deal
More Netflix Q1 News: ‘House of Cards’ Had Only ‘Gentle’ Impact on Sub Growth

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  1. Lucy Tipton says:

    Fire Bill Maher. He is a Racist and a big foul mouth BIGOT

  2. Stella says:

    One reason Netflix is passing is HBO is that Bill Maher keeps booking Ann Coulter. Nobody wants to watch him drool over her as she spews her racist comments. No wonder people are rejecting HBO.

  3. joshgrot says:

    So, here’s what I don’t get.

    Until recently, Netflix was being compared to distributor/MSO’s such as Comcast, and a lot was made of Netflix passing Comcast in terms of its installed base.

    Now, it seems, Netflix is being compared to HBO, a premium content provider/programmer, which a very different company than Comcast.

    So which is it? Is Netflix a distributor or a content provider/programmer or both?

    Or does the industry just not get that it may be a different animal altogether?

  4. Dave A. says:

    If HBO were to go direct in the US, they will need to manage direct billing and customer service with millions of subscribers – something they do not do in the US today.

    HBO will also need to replace lost subscribers, likely resulting from de-positioning in current distribution channels. What is often lost in HBO vs. Netflix pricing discussions is that HBO does not set retail pricing… the distributor (Comcast, DirecTV, etc.) sets the price. Distributors will NOT be happy with a discounted or a pairty-priced ala-carte HBO.

    From a business perspective, HBO has traditionally been risk averse. That said, the market is rapidly approaching a tipping-point where the reward – and the competitive need – of going direct outweighs the risk. Go HBO, GO!

  5. Sounds like a la carte to me…

  6. #Disruption – Clearly there are a lot of people that like this model. Maybe HBO will take notice now.

  7. This is obvious because Netflix’s membership is only like 8 bucks a month LOL… duh….If HBO membrship was that low I would have it too

  8. Colin says:

    Look no further than the photo of Whoopi (“HBO Grabs Whoopi”) to recognize why/how Netflix is now crushing HBO in the race for subscribers. Even a mere picture of Whoopi is enough for any reasonable viewer to drop HBO stat.

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