AMC drama to stream after three months, a shorter window than usual
Third season of the Fox TV Studios show will be available for streaming on Netflix three months after the season finale airs on AMC. First two seasons of the drama are already available on the subscription VOD service.
“The Killing” was axed by AMC last summer but, after budget negotiations with the studio, cabler decided to bring the show back, ordering a 12-episode third season in January. Season three is currently lensing, though AMC has yet to set a premiere date.
Deal shrinks the typical window period for TV content on Netflix with what the service describes as a “fast follow” strategy. In the past, seasons of some shows like “Breaking Bad,” were made available in the SVOD window just under a year after they wrapped on air, often to complement DVD releases.
With this pact for “The Killing’s” third season, however, Netflix is accelerating the availability of the show for its subs, thereby making its streaming service more timely and relevant for TV auds.
Shorter window helps evolve Netflix’s image for subs who may have initially viewed the service as strictly a catch-up service due to longer windows in the past. Cord-cutters who rely on Netflix for TV content will also benefit, as they’ll get to consume content closer to when it aired on AMC.
Netflix chief content officer Ted Sarandos stated, “‘The Killing’ is a terrific serialized drama and we know our members love these high-quality shows. We’re excited to see ‘The Killing’ back on TV and we’re especially proud to bring season three to our members so soon after it premieres on AMC.”