You will be redirected back to your article in seconds

My Damn Channel shifts to multichannel network

Comedy site opens doors to amass greater scale

My Damn Channel is converting its business into one of the growing ranks of multichannel networks on YouTube.

A pioneer in the still nascent category of digital original programmers, My Damn Channel has spent nearly six years producing its own comedic series, some of which have achieved cult status including “Wainy Days” and “You Suck at Photoshop.”

But now My Damn Channel is looking to broaden beyond its own slate to distribute comedic content from other talent already producing programming online. By adopting the MCN model, the company will be able to offer advertisers traffic at much greater scale.

“We focused in the early years of the company on quality above quantity,” said CEO Rob Barnett. “Ultimately, every business wants to grow its audience, and now we’re offering a lot more creators to get the kind of career building that we’ve done since 2007.”

The My Damn Channel Comedy Network will split revenues with content creators who sign one-year non-exclusive deals in exchange for promotion and distribution s upport. In addition to its YouTube presence, My Damn Channel will continue to operate from its dot-com.

MCNs have been a growth category on YouTube over the past year, as companies including Machinima, Maker Studios and Fullscreen have amassed huge audiences by aggregating anywhere from dozens to thousands of channels. While comedy is well-represented in their ranks, none will be focused on series programming for the genre.

Among programming that will join My Damn Channel will be “Running Late,” a late-night talk show starring The Onion writer Scott Rogowsky shot live at the People’s Improv Theater in N.Y.

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    My Damn Channel is converting its business into one of the growing ranks of multichannel networks on YouTube. A pioneer in the still nascent category of digital original programmers, My Damn Channel has spent nearly six years producing its own comedic series, some of which have achieved cult status including “Wainy Days” and “You Suck […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    My Damn Channel is converting its business into one of the growing ranks of multichannel networks on YouTube. A pioneer in the still nascent category of digital original programmers, My Damn Channel has spent nearly six years producing its own comedic series, some of which have achieved cult status including “Wainy Days” and “You Suck […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    My Damn Channel is converting its business into one of the growing ranks of multichannel networks on YouTube. A pioneer in the still nascent category of digital original programmers, My Damn Channel has spent nearly six years producing its own comedic series, some of which have achieved cult status including “Wainy Days” and “You Suck […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    My Damn Channel is converting its business into one of the growing ranks of multichannel networks on YouTube. A pioneer in the still nascent category of digital original programmers, My Damn Channel has spent nearly six years producing its own comedic series, some of which have achieved cult status including “Wainy Days” and “You Suck […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    My Damn Channel is converting its business into one of the growing ranks of multichannel networks on YouTube. A pioneer in the still nascent category of digital original programmers, My Damn Channel has spent nearly six years producing its own comedic series, some of which have achieved cult status including “Wainy Days” and “You Suck […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    My Damn Channel is converting its business into one of the growing ranks of multichannel networks on YouTube. A pioneer in the still nascent category of digital original programmers, My Damn Channel has spent nearly six years producing its own comedic series, some of which have achieved cult status including “Wainy Days” and “You Suck […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    My Damn Channel is converting its business into one of the growing ranks of multichannel networks on YouTube. A pioneer in the still nascent category of digital original programmers, My Damn Channel has spent nearly six years producing its own comedic series, some of which have achieved cult status including “Wainy Days” and “You Suck […]

More From Our Brands

Access exclusive content