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Hollywood Whitelist: MPAA Posts Consumer Guide to Online Video That’s Kosher

Trade group debuts WhereToWatch.org, which aims to steer consumers to legal content sources

Are you new to this whole Internet thing and don’t know Hulu from Vudu? The MPAA is here to lend a helping hand with a biz-blessed list of legitimate online video services.

Trade group has launched WhereToWatch.org, a single-page directory comprising info on and links to 67 services provided in the U.S. by Internet video providers, broadcast nets, cablers, pay TV operators, search sites and other companies.

The purpose, according to MPAA, is to steer consumers to legal online sources of movies and TV shows — apparently those who are not familiar with Netflix, iTunes, Hulu, Amazon.com or their ilk. New video services will be added regularly to the website.

“Audiences want seamless access to film and TV shows,” MPAA chairman Chris Dodd said in a statement. “Our industry has listened, and we are now delivering more choices than ever before.”

An MPAA rep insisted the site is aimed specifically at consumers. But it’s possible the group also assembled WhereToWatch.org in part for another reason: to show policymakers that Hollywood provides extensive outlets for accessing entertainment content online, and that additional legal measures may be required to stamp out pirate operators.

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