You will be redirected back to your article in seconds

Moviefone Will Get Reskinned in AOL Pact with BermanBraun

Rebranded service to launch in early 2014 with expanded entertainment news and content

AOL is teaming with BermanBraun to overhaul the Moviefone service as a broader destination for entertainment news and content — which will include guiding users to streaming video across multiple devices.

Moviefone, founded in 1989 as a dial-up service for checking movie times, was acquired by AOL in 1999 for $388 million in stock. Starting in early 2014, Moviefone will get a “fresh look” with a more robust offering of entertainment news and content, AOL and BermanBraun said.

Terms of the deal weren’t disclosed. The pact was led by Susan Lyne, head of AOL’s Brand Group, and BermanBraun’s Lloyd Braun, who worked together at ABC, where they oversaw the development shows including “Lost” and “Desperate Housewives.” The companies have previously teamed up to launch men’s website Mandatory.com, pet portal PawNation and weather site Skye.

Last year, AOL struck a deal with Comcast-owned Fandango, making Fandango the exclusive movie-ticketing partner for Moviefone. Previously Moviefone had sold tix through MovieTickets.com.

BermanBraun, founded by principals Gail Berman and Lloyd Braun in 2007, recently signed an exclusive multiyear production deal to develop new content with MGM, including TV and a first look on theatrical projects.

“We look forward to the opportunity to reimagine Moviefone as a vital and essential entertainment brand for the mobile generation,” Berman and Braun said.

More Digital

  • homepod-white-shelf

    Apple Started Working on HomePod in 2012, Was Blindsided by Amazon Echo (Report)

    AOL is teaming with BermanBraun to overhaul the Moviefone service as a broader destination for entertainment news and content — which will include guiding users to streaming video across multiple devices. Moviefone, founded in 1989 as a dial-up service for checking movie times, was acquired by AOL in 1999 for $388 million in stock. Starting in […]

  • Amazon Echo Show, Black, Kitchen Counter

    Amazon's Echo Show Regains YouTube Access, Also Gets Vimeo and Dailymotion Videos

    AOL is teaming with BermanBraun to overhaul the Moviefone service as a broader destination for entertainment news and content — which will include guiding users to streaming video across multiple devices. Moviefone, founded in 1989 as a dial-up service for checking movie times, was acquired by AOL in 1999 for $388 million in stock. Starting in […]

  • HQ Trivia App

    HQ Trivia: How the Buzzy Live Quiz-Show App Plans to Make Money

    AOL is teaming with BermanBraun to overhaul the Moviefone service as a broader destination for entertainment news and content — which will include guiding users to streaming video across multiple devices. Moviefone, founded in 1989 as a dial-up service for checking movie times, was acquired by AOL in 1999 for $388 million in stock. Starting in […]

  • Game of Thrones Season 7

    U.S. Officials Charge Iranian Hacker With HBO Server Attack, $6 Million Extortion Scheme

    AOL is teaming with BermanBraun to overhaul the Moviefone service as a broader destination for entertainment news and content — which will include guiding users to streaming video across multiple devices. Moviefone, founded in 1989 as a dial-up service for checking movie times, was acquired by AOL in 1999 for $388 million in stock. Starting in […]

  • Judah Smith

    Amazon Pilots Talk Show With Judah Smith of City Church in Beverly Hills (EXCLUSIVE)

    AOL is teaming with BermanBraun to overhaul the Moviefone service as a broader destination for entertainment news and content — which will include guiding users to streaming video across multiple devices. Moviefone, founded in 1989 as a dial-up service for checking movie times, was acquired by AOL in 1999 for $388 million in stock. Starting in […]

  • League of Legends Championship Series North

    Ten Franchise Teams for 'League of Legends' North American eSports League Unveiled

    AOL is teaming with BermanBraun to overhaul the Moviefone service as a broader destination for entertainment news and content — which will include guiding users to streaming video across multiple devices. Moviefone, founded in 1989 as a dial-up service for checking movie times, was acquired by AOL in 1999 for $388 million in stock. Starting in […]

  • mozilla social vr

    Mozilla Lays Out Plans for Web-Based Social Virtual Reality

    AOL is teaming with BermanBraun to overhaul the Moviefone service as a broader destination for entertainment news and content — which will include guiding users to streaming video across multiple devices. Moviefone, founded in 1989 as a dial-up service for checking movie times, was acquired by AOL in 1999 for $388 million in stock. Starting in […]

More From Our Brands

Access exclusive content