Moviefone Will Get Reskinned in AOL Pact with BermanBraun

Moviefone Will Get Reskinned AOL Pact

Rebranded service to launch in early 2014 with expanded entertainment news and content

AOL is teaming with BermanBraun to overhaul the Moviefone service as a broader destination for entertainment news and content — which will include guiding users to streaming video across multiple devices.

Moviefone, founded in 1989 as a dial-up service for checking movie times, was acquired by AOL in 1999 for $388 million in stock. Starting in early 2014, Moviefone will get a “fresh look” with a more robust offering of entertainment news and content, AOL and BermanBraun said.

Terms of the deal weren’t disclosed. The pact was led by Susan Lyne, head of AOL’s Brand Group, and BermanBraun’s Lloyd Braun, who worked together at ABC, where they oversaw the development shows including “Lost” and “Desperate Housewives.” The companies have previously teamed up to launch men’s website Mandatory.com, pet portal PawNation and weather site Skye.

Last year, AOL struck a deal with Comcast-owned Fandango, making Fandango the exclusive movie-ticketing partner for Moviefone. Previously Moviefone had sold tix through MovieTickets.com.

BermanBraun, founded by principals Gail Berman and Lloyd Braun in 2007, recently signed an exclusive multiyear production deal to develop new content with MGM, including TV and a first look on theatrical projects.

“We look forward to the opportunity to reimagine Moviefone as a vital and essential entertainment brand for the mobile generation,” Berman and Braun said.

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