You will be redirected back to your article in seconds

Minion Mania Helps Universal Score with ‘Despicable Me 2’ Game

'Despicable Me: Minion Rush' crosses 100 million download mark in less than three months

The Minions keep performing for Universal Pictures.

Despicable Me: Minion Rush,” that features characters and locations from “Despicable Me 2” has crossed the 100 million download mark since the mobile game launched June 13.

It surpassed 50 million downloads just a month after it was released on Apple’s iOS and Android-powered devices.

The free-to-play game, produced by Gameloft, is expected to continue to perform well for Universal and Illumination Entertainment as new levels are added.

This month, Gameloft is adding a new beach level, seen in “Despicable Me 2,” with themed costumes like the Snorkeler Minion and Surfer Minion. First new update was El Macho’s Lair, including the film’s villain El Macho and the purple Evil Minions

Studios like Universal have embraced free-to-play as an inexpensive way to give fans of their films new ways to stay engaged with a movie’s characters while creating a significant new revenue stream for Hollywood when the film it’s based on has long left theaters. The games earn money when players purchase new levels or upgrade characters.

Despicable Me 2” has earned $833 million at the worldwide box office since July 3.

Universal also was successful with another free-to-play game based on “Fast & Furious 6,” that Kabam produced.

“Gameloft did an incredible job recreating the Minions and the environments from the movies,” said Stephanie Sperber, president of Universal Partnerships & Licensing. “We are continuing to work hard to bring new and exciting content to the game to engage the millions of fans who enjoy ‘Minion Rush’ on a daily basis.”

Gameloft worked with Universal Partnerships & Licensing and “Despicable Me” creators Illumination Entertainment to produce the game.

“We’ve been lucky to work with such creative and visionary minds like the team at Illumination Entertainment,” said Julien Fournials, senior VP, production at Gameloft. “Bringing the Minions to life in a game was great fun. Our collaboration brought a lot of authenticity to the table, from the Minion voices to the uniquely comedic gameplay, and that authenticity helped introduce a lot of fans to the game.”

More Biz

  • tencent logo

    Tencent to Float Online Bookstore With $5.5 Billion Valuation

    The Minions keep performing for Universal Pictures. “Despicable Me: Minion Rush,” that features characters and locations from “Despicable Me 2” has crossed the 100 million download mark since the mobile game launched June 13. It surpassed 50 million downloads just a month after it was released on Apple’s iOS and Android-powered devices. The free-to-play game, […]

  • Discop Africa TV Market Kicks off

    Discop Africa TV Market Kicks off with All Eyes on African Biz Boom

    The Minions keep performing for Universal Pictures. “Despicable Me: Minion Rush,” that features characters and locations from “Despicable Me 2” has crossed the 100 million download mark since the mobile game launched June 13. It surpassed 50 million downloads just a month after it was released on Apple’s iOS and Android-powered devices. The free-to-play game, […]

  • Bill OReilly Roger Ailes Sexual Harrassment

    Bill O'Reilly, Roger Ailes Still Loom Over Fox's Business (Analysis)

    The Minions keep performing for Universal Pictures. “Despicable Me: Minion Rush,” that features characters and locations from “Despicable Me 2” has crossed the 100 million download mark since the mobile game launched June 13. It surpassed 50 million downloads just a month after it was released on Apple’s iOS and Android-powered devices. The free-to-play game, […]

  • Monica Macer

    MPTF's NextGen Member Monica Macer: 'We Believe in Taking Care of Our Own'

    The Minions keep performing for Universal Pictures. “Despicable Me: Minion Rush,” that features characters and locations from “Despicable Me 2” has crossed the 100 million download mark since the mobile game launched June 13. It surpassed 50 million downloads just a month after it was released on Apple’s iOS and Android-powered devices. The free-to-play game, […]

  • Éric Salvail Suspends Career After Sexual

    Quebec Radio Star and Producer On Leave Over Sexual Harassment Allegations

    The Minions keep performing for Universal Pictures. “Despicable Me: Minion Rush,” that features characters and locations from “Despicable Me 2” has crossed the 100 million download mark since the mobile game launched June 13. It surpassed 50 million downloads just a month after it was released on Apple’s iOS and Android-powered devices. The free-to-play game, […]

  • Roy Price

    Harvey Weinstein Fallout: Entertainment Figures Accused of Sexual Harassment

    The Minions keep performing for Universal Pictures. “Despicable Me: Minion Rush,” that features characters and locations from “Despicable Me 2” has crossed the 100 million download mark since the mobile game launched June 13. It surpassed 50 million downloads just a month after it was released on Apple’s iOS and Android-powered devices. The free-to-play game, […]

  • Harvey Weinstein

    Colony Capital Has Three-Week Window to Avert Weinstein Co. Bankruptcy (EXCLUSIVE)

    The Minions keep performing for Universal Pictures. “Despicable Me: Minion Rush,” that features characters and locations from “Despicable Me 2” has crossed the 100 million download mark since the mobile game launched June 13. It surpassed 50 million downloads just a month after it was released on Apple’s iOS and Android-powered devices. The free-to-play game, […]

More From Our Brands

Access exclusive content