You will be redirected back to your article in seconds

Microsoft, NFL Team Up On $400 Million Deal to Make Telecasts More Interactive

Deal to give enhance football games on Xbox One and provide Microsoft with brand exposure.

Microsoft has scored a touchdown.

The company announced a deal with the NFL, worth around $400 million over the next five years, to develop technology that will make watching football more interactive for fans who use the Xbox One videogame console and other Microsoft devices that feature Xbox Live.

Partnership is the latest digital step forward for the NFL as it looks to enhance its live broadcasts, the way it deployed the use of a digital yellow first down line during games.

The deal, announced Tuesday during Microsoft’s unveiling of its next-generation Xbox One console, in Redmond, Wash., will include letting viewers split their screen to access stats, their fantasy football team info, highlights and Skype with fans during game broadcasts and send additional data to mobile devices and tablets with the second-screen SmartGlass technology.

The NFL is also considering outfitting its coaches and referees with Microsoft’s Surface tablets to monitor formations or replays during games from the sidelines.

As part of that move, Microsoft will gain considerable exposure by having its logo appear on the sides of instant replay stations, and the devices in the hands of the referees, starting this season.

Financial terms of the pact were not publicly disclosed but the overall fee was confirmed by sources close to the negotiations.

The NFL must still discuss just how much exposure Microsoft will get and make recommendations to team owners in the coming year.

More Biz

  • Discop Africa TV Market Kicks off

    Discop Africa TV Market Kicks off with All Eyes on African Biz Boom

    Microsoft has scored a touchdown. The company announced a deal with the NFL, worth around $400 million over the next five years, to develop technology that will make watching football more interactive for fans who use the Xbox One videogame console and other Microsoft devices that feature Xbox Live. Partnership is the latest digital step […]

  • Bill OReilly Roger Ailes Sexual Harrassment

    Bill O'Reilly, Roger Ailes Still Loom Over Fox's Business (Analysis)

    Microsoft has scored a touchdown. The company announced a deal with the NFL, worth around $400 million over the next five years, to develop technology that will make watching football more interactive for fans who use the Xbox One videogame console and other Microsoft devices that feature Xbox Live. Partnership is the latest digital step […]

  • Monica Macer

    MPTF's NextGen Member Monica Macer: 'We Believe in Taking Care of Our Own'

    Microsoft has scored a touchdown. The company announced a deal with the NFL, worth around $400 million over the next five years, to develop technology that will make watching football more interactive for fans who use the Xbox One videogame console and other Microsoft devices that feature Xbox Live. Partnership is the latest digital step […]

  • Éric Salvail Suspends Career After Sexual

    Quebec Radio Star and Producer On Leave Over Sexual Harassment Allegations

    Microsoft has scored a touchdown. The company announced a deal with the NFL, worth around $400 million over the next five years, to develop technology that will make watching football more interactive for fans who use the Xbox One videogame console and other Microsoft devices that feature Xbox Live. Partnership is the latest digital step […]

  • Roy Price

    Harvey Weinstein Fallout: Entertainment Figures Accused of Sexual Harassment

    Microsoft has scored a touchdown. The company announced a deal with the NFL, worth around $400 million over the next five years, to develop technology that will make watching football more interactive for fans who use the Xbox One videogame console and other Microsoft devices that feature Xbox Live. Partnership is the latest digital step […]

  • Harvey Weinstein

    Colony Capital Has Three-Week Window to Avert Weinstein Co. Bankruptcy (EXCLUSIVE)

    Microsoft has scored a touchdown. The company announced a deal with the NFL, worth around $400 million over the next five years, to develop technology that will make watching football more interactive for fans who use the Xbox One videogame console and other Microsoft devices that feature Xbox Live. Partnership is the latest digital step […]

  • Mark Baker Warner Music Group

    Warner Music Group Names Mark Baker VP of Public Policy & Government Affairs

    Microsoft has scored a touchdown. The company announced a deal with the NFL, worth around $400 million over the next five years, to develop technology that will make watching football more interactive for fans who use the Xbox One videogame console and other Microsoft devices that feature Xbox Live. Partnership is the latest digital step […]

More From Our Brands

Access exclusive content