Maker Studios struck a deal with Canadian comedy brand Just for Laughs to manage its hidden-camera pranks channel on YouTube, create a new YouTube channel for stand-up comedy and develop a dedicated video website.
Terms of the pact were not disclosed. Under the deal, Maker Studios will manage the Just For Laughs Gags YouTube channel, which has 3.75 million subscribers and has served 1.2 billion views to date, and will create a new YouTube channel with Just For Laughs’ archive of original stand-up content from more than 30 years of past festivals.
Multichannel network operator Maker Studios also plans to launch a dedicated Just for Laughs website using the proprietary technology platform and player acquired via Blip.
In addition, the companies will jointly develop dedicated shows at the annual Just for Laughs comedy festival, held in Montreal in July. At the fest, Maker-managed talent will perform and produce original content for the MCN’s comedy vertical, Nacho Punch, and other channels.
“Comedy is one of our key verticals, and this partnership will allow us to bring Just for Laughs’ hilarious content to a global audience of online viewers, and work together to create opportunities for the next generation of comedians to develop original programming at the annual festival,” Maker Studios chief audience officer Chris Williams said in announcing the pact.
Montreal-based Just for Laughs Group, founded in 1983, has four major business units: comedy festivals (held in Montreal, Toronto, Chicago and Sydney, Australia); TV production (including “Gags,” distributed in 135 countries); live shows (with Canadian tour dates for comedians including Jerry Seinfeld and Louis C.K. and North American dates for Family Guy Live!); and talent management.