Machinima to Cut 11% of Staff

YouTube content producer cites need for investment in new areas for layoffs

Digital entertainment company Machinima, which counts Google among its investors and is a big content supplier to YouTube, announced that it will lay off 22 of its 206 employees, or approximately 11% of its staff.

In a statement released Wednesday, Machinima said, “In connection with Machinima’s growth plan, the company is making an increased commitment to premium programming, its YouTube affiliate network and multiplatform distribution. As a result of an increased need for investment in these areas, Machinima is eliminating positions representing approximately 10% of the company’s workforce equating to 22 of 206 employees.”

The company continued, “Over the next several months, Machinima will announce new programming and distribution initiatives that will advance the next phase of this strategic plan.”

Machinima targets young male auds with original content including scripted series, animated shows and gameplay videos.

In December 2012, Machinima also announced a 10% reduction in headcount. The L.A.-based company raised $35 million in a round of funding in May of last year, with Google leading investors that also include returning backers Redpoint Ventures and MK Capital.

Machinima claims it serves more than 2 billion monthly video views and reaches over 200 million uniques each month, making it one of the top YouTube multichannel networks.

More Digital

  • Amazon CEO Jeff Bezos

    Amazon Has More Than 100 Million Prime Subscribers, Jeff Bezos Discloses

    Digital entertainment company Machinima, which counts Google among its investors and is a big content supplier to YouTube, announced that it will lay off 22 of its 206 employees, or approximately 11% of its staff. In a statement released Wednesday, Machinima said, “In connection with Machinima’s growth plan, the company is making an increased commitment […]

  • FuboTV - sports home

    FuboTV Banks $75 Million From AMC Networks, 21st Century Fox and Others

    Digital entertainment company Machinima, which counts Google among its investors and is a big content supplier to YouTube, announced that it will lay off 22 of its 206 employees, or approximately 11% of its staff. In a statement released Wednesday, Machinima said, “In connection with Machinima’s growth plan, the company is making an increased commitment […]

  • Oculus Rift

    Google’s Chrome Browser Gets Support for Oculus Rift VR Headset

    Digital entertainment company Machinima, which counts Google among its investors and is a big content supplier to YouTube, announced that it will lay off 22 of its 206 employees, or approximately 11% of its staff. In a statement released Wednesday, Machinima said, “In connection with Machinima’s growth plan, the company is making an increased commitment […]

  • ‘Rampage’ Tops Studios’ TV Ad Spending

    ‘Rampage’ Tops Studios’ TV Ad Spending

    Digital entertainment company Machinima, which counts Google among its investors and is a big content supplier to YouTube, announced that it will lay off 22 of its 206 employees, or approximately 11% of its staff. In a statement released Wednesday, Machinima said, “In connection with Machinima’s growth plan, the company is making an increased commitment […]

  • Tribeca Film Festival Sessions Including 'Westworld'

    Tribeca Film Festival Sessions Including 'Westworld' Panel to Stream Free on Facebook

    Digital entertainment company Machinima, which counts Google among its investors and is a big content supplier to YouTube, announced that it will lay off 22 of its 206 employees, or approximately 11% of its staff. In a statement released Wednesday, Machinima said, “In connection with Machinima’s growth plan, the company is making an increased commitment […]

  • NBA 2K League

    Twitch Locks Up NBA 2K League Exclusive Live-Streaming Esports Rights

    Digital entertainment company Machinima, which counts Google among its investors and is a big content supplier to YouTube, announced that it will lay off 22 of its 206 employees, or approximately 11% of its staff. In a statement released Wednesday, Machinima said, “In connection with Machinima’s growth plan, the company is making an increased commitment […]

  • Susanne Mei - PeopleTV

    PeopleTV Inks First Pay-TV Pact, Sets Twitter Live Daily Talk-Show Launch

    Digital entertainment company Machinima, which counts Google among its investors and is a big content supplier to YouTube, announced that it will lay off 22 of its 206 employees, or approximately 11% of its staff. In a statement released Wednesday, Machinima said, “In connection with Machinima’s growth plan, the company is making an increased commitment […]

More From Our Brands

Access exclusive content