Lady Gaga, Eminem and Arcade Fire to Headline First YouTube Music Awards

Lady Gaga
Gareth Cattermole/Getty Images

Spike Jonze is creative director of Nov. 3 inaugural event featuring live musical performances from across the world

YouTube, looking to catch the ears of music fans worldwide, will feature live performances by Lady Gaga, Eminem, Arcade Fire and other artists for the inaugural YouTube Music Video Awards on Sunday, Nov. 3.

The event is modeled on kudocasts like MTV’s Video Music Awards, but the winners of the YouTube Music Awards will be picked by the Internet video site’s visitors. In addition to big names from the music biz, the event will highlight popular YouTube performers including dubstep violinist Lindsey Stirling and CDZA.

The YouTube Music Awards will include performances and musical collaborations staged across the globe — including in Seoul, Moscow, London and Brazil — culminating in a live event at New York City’s Pier 36.

Filmmaker Spike Jonze is the event’s creative director, and thesp Jason Schwartzman will host. Vice Media and Sunset Lane are exec producers for the YouTube Music Awards. YouTube has signed automaker Kia Motors as the event’s premier sponsor.

“The whole night should feel like a YouTube video itself,” Jonze said in a statement. “We’re getting together a group of amazing artists and filmmakers to do this live — tune in to see what happens live.”

YouTube will announce nominations for the awards Oct. 17, based on global music-video views and shares over the past year, and the winners will be voted by the site’s users by sharing across social media.

“YouTube is home to both established artists and the next generation of musical talent,” said Danielle Tiedt, YouTube’s marketing veep. “From catalyzing careers and pop culture phenomena, to propelling a song’s rise to No. 1 on Billboard’s Hot 100, our global community’s influence is felt across the music industry.”

Vevo, majority owned by Sony Music Entertainment and Universal Music Group with a minority stake held by Google, is the single biggest supplier of music videos to YouTube. Vevo content generates more than 3 billion views on YouTube content monthly. However, Vevo has undertaken a strategy to boost views off YouTube, because the company generates more ad revenue through other platforms.

This year, YouTube has held two other genre-themed events to promote content partners: Comedy Week in May and Geek Week in August.

Watch a teaser for the YouTube Music Awards with Jason Schwartzman:

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    1. Jovian says:

      I nominate Payton Rae!

    2. chrissie says:

      that will be great i cant wait to see it i am always on youtube searching. It is a good idea

    3. Simone Cavalier says:

      Would LOVE to see Payton receive an award.

    4. Yenah says:

      I think Payton Rae should be nominated!!

    5. Hannah says:

      You should check out Payton Rae! Her youtube is paytonraemusic! She is beyond amazing & a country singer! & deserves to be nominated or maybe even win(; CHECK HER OUT!!!!

    6. Laura k says:

      Y’all should invite Payton Rae ! She has mega hit songs like Dare To Live , stomp the fire out ! She is like the little carrie underwood ! Go check her out and i know if you nominate her she will win this ! Love Payton Rae <3

    7. D'Beef McJamiroquai says:

      Dat kid frum More! Now plae dat Tee Rex ’86 like regan den continuity o’ goberment! Em Marshal Mathers Law! Yea!

    8. amysarmynow says:

      Hopefully, on the first list, there will be some broad categories like ‘Best All Time Music Video With Over 25-Million Views,’ etc.

    9. Kayla says:

      I would LOVE to see Payton Rae nominated! She’s incredible and really deserves it because she works so hard and has achieved so much over the past few years! Proud fan! :) xx

    10. Kayla says:

      Payton Rae needs to be up for an award:))

    11. Kelsey says:

      Payton Rae needs to be up for an award!

    12. liv says:

      Payton Rae should definitely be apart of this!!

    13. Elley says:

      Payton Rae should defo be nominated :)

    14. Payton Rae should be nominated for sure!!!!

    15. Alyssa Floyd says:

      I think Payton Rae should be nominated!! :)

    16. Alex F. says:

      I think Payton Rae should be nominated!

    17. keirsten says:

      You guys should invite Payton Rae To this i think she’d do amazing. :)

    18. Matt says:

      Thank god, MTV is so trashy anymore. It’s like junk food for your brain. The more you take in, the worse off your mind is.

    19. buzorro says:

      Let this be a springboard. YouTube is more than music.

    20. Dave Ferro says:

      Best YouTube video: Chris Hadfield, “Space Oddity”.

    21. jamman says:

      You’ve got to get away from the monopolies that control the ‘entertainment industry’ and let it be about the music.

    22. tompro97 says:

      All the country needs is one more awards show with quasi-celebrities falling all over each other passing out awards to each other , thanking their dogs and goldfish, ya da ya da ya da It’s their way of getting undeserved recognition they would have never gotten otherwise.

      • AFSGTSAM says:

        Exactly…they are all a bunch of phoneys and the winner is usually the most politically correct. Throw in a little Republican bashing and you will not tell this award show from any of the other ones.

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